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Social media marketing is one of the most important brand-building tools at your disposal. Even businesses that rely on specialized expertise must be prepared to have their reputation judged in the fast-moving social media arena. That doesn’t mean eagerly wading into all the latest celebrity controversies, but using your platform to spread helpful and informative […]

In many states, you might not think the work of roofing contractors varies much from one place to the next.But here in Florida, the situation for roofing contractors and their customers is unlike anywhere else. Roofing products, services, and the building codes you must follow are very different in DeLand than Broward or Miami. So […]

As you read this, there are thousands of digital marketing companies operating from coast to coast. Over the last twenty years, digital marketing has gradually evolved from an “anything goes” Wild West to a truly results-oriented practice. Using the right data, you can get reliable, repeatable results with scientific precision. And you can do it […]

No matter which type of dentistry you perform or what patients you see most often, the news that Millennials are particularly lax about dental health should have you rethinking your dentist marketing. No matter which type of dentistry you perform or what patients you see most often, the news that Millennials are particularly lax about […]

Legal trouble can happen to anyone at any time. Legal issues know no limitation of age, gender or background – and the average person is ill-prepared when it comes to finding a lawyer. On the contrary, they may never have considered how to connect with quality legal representation fast. 96% of legal consumers use a […]

It’s no news to attorneys that their profession is not the most beloved of all. From misinterpreted Shakespeare quotes – “Let’s kill all the lawyers” is uttered by a murderous villain – to intentional propaganda campaigns orchestrated by influential social actors – the “hot coffee lawsuit” was about gross negligence, not greed – lawyers have […]

How many dentists are there in your town? The days have passed when a single small practice could expect to serve as the family dentist of choice for nearly 100% of the neighborhood. These days, even a modest suburb can have two, three, or more dentists. In large cities there may be dozens, and across […]

Getting through law school is no small feat. It means surviving three years in one of the most demanding and competitive environments around. Many don’t make it all the way. Just under a quarter of those who do graduate with a JD fail the bar. There are good reasons it’s one of the most notorious […]