Month: July 2023

2 Ways to Outsource Your Marketing: Pros and Cons

2 Ways to Outsource Your Marketing: Pros and Cons 2 Ways to Outsource Your Marketing: Pros and Cons

When you want to grow your business, you need marketing. Marketing is how you connect your products and services with the people who can benefit from them. These days, a prospective customer is far more likely to find out about you by going online rather than visiting you in person – that’s true even for […]

Hire Humans, Not Robots, to Do Your Marketing

Hire Humans, Not Robots, to Do Your Marketing Hire Humans, Not Robots, to Do Your Marketing

If you’ve been watching the headlines on artificial intelligence, you might be convinced it’s coming for your job. Over the last few months, AI passed some of the world’s most grueling tests in law, medicine, and engineering. Indeed, it isn’t just those directly threatened by AI bemoaning the fact that robots are making an increasing […]

3 Reasons Medical Practices Should Refresh Their Websites Now

3 Reasons Medical Practices Should Refresh Their Websites Now 3 Reasons Medical Practices Should Refresh Their Websites Now

The old days of pandemic restrictions are in the rearview mirror, so you might think your practice’s website is less important than it was. But medical practice marketing is as indispensable as ever. If your website is out of date, you’re missing a golden opportunity to attract your future patients. Telehealth is no longer in […]

Marketing for General Contractors: When You Know It’s Time To Hire An Agency

Marketing for General Contractors: When You Know It’s Time To Hire An Agency Marketing for General Contractors: When You Know It's Time To Hire An Agency

General contractors know their business has to be big enough and busy enough before it can support relationships with subcontractors. Going down that road too early can be just as bad as doing it too late. Once the door is open, it means making sure that person is upholding all the standards you expect. In […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.