Why Independently Owned Dentist Offices Should Hire A Marketing Agency
Independent dentist offices in Central Florida have a lot of work ahead of them to stay independent. Changes in the health insurance landscape mean more people have the opportunity to pursue dental care at a price they can afford. At the same time, however, large organizations are breaking into the industry. They buy up local, […]
Marketing As A Utility: Why A Discussion of ROI Is Complicated
Done right, consistently and over a long time, digital marketing should be free. Yes, free. When digital marketing is founded on best practices, it delivers a return on your investment. Marketing isn’t alone in this, naturally. Nearly every time you put money into your business, you should get more out of it. But, for obvious […]
Rethinking SEO for Orthodontists: How Making It About Existing Patients Is The Best Approach
When it comes to finding customers, orthodontist marketing is at a disadvantage. You have two pools to fish from: Adults who have had untreated orthodontic issues for a relatively long time Children of parents who are familiar with orthodontics and willing to use it Although lots of orthodontist marketing is aimed at parents, you can […]
When Do I Know It’s The Right Time To Hire A Marketing Director?
Picture it: Sales are booming, your business is growing, and it’s time to go to the next level. For most businesses that get here, marketing is a must-have – not a “nice to have.” Some smaller Central Florida businesses make progress based on their phenomenal reputation and a knack for getting referrals. Sooner or later, […]
Why Cheap Social Media Management Is Great For The Gig Economy But Bad For Business
Let’s face it – some people just don’t “get” social media marketing. And that’s okay. When Central Florida businesses decide to integrate social media marketing into their digital strategy, it can be a mixed bag. Yes, some industries are virtually made for social media. Real estate brands all over the United States swear by social […]
How Do I Remove a Negative Review on Google
It’s one of the most common questions we get from Central Florida business owners: “How do I remove a negative review on Google?” We get it. Sometimes, reviews aren’t fair. People who’ve had bad experiences with your brand are much more likely to speak up online than your biggest fans are. After all, they want […]
