Category: Social Media Marketing

How Often Should My Business Post On Social Media?

How Often Should My Business Post On Social Media? How Often Should My Business Post On Social Media?

Social media provides one of the best opportunities for small and mid-sized businesses to stand toe to toe with the biggest on the block. When you post to social media, you’re talking to the same audience they are. Getting attention comes down to producing value for followers, not spending more money. This is an invigorating […]

Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles

Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles

LinkedIn is a valuable tool for social media marketing. When you’re looking for career-minded people with disposable income, it’s the place for you. Some real estate brokers run their entire business using the leads they generate on LinkedIn. Law firms, insurance agents, and more can also benefit. Research touted by LinkedIn itself suggests about 80% […]

3 Social Media Marketing Ideas for Central Florida Pest Control Companies

3 Social Media Marketing Ideas for Central Florida Pest Control Companies 3 Social Media Marketing Ideas for Central Florida Pest Control Companies

Of all the different Central Florida industries that can turn a social media following into real business value, pest control might not be the first one you think of. But social media fits in smoothly with pest control marketing, especially when you consider how important it is to educate your clients. With social media, your […]

Why Cheap Social Media Management Is Great For The Gig Economy But Bad For Business

Why Cheap Social Media Management Is Great For The Gig Economy But Bad For Business Why Cheap Social Media Management Is Great For The Gig Economy But Bad For Business

Let’s face it – some people just don’t “get” social media marketing. And that’s okay. When Central Florida businesses decide to integrate social media marketing into their digital strategy, it can be a mixed bag. Yes, some industries are virtually made for social media. Real estate brands all over the United States swear by social […]

Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out

Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out

“It’s time to get excited about orthodontics!” Let’s face it: Sometimes, marketing for orthodontists can be a hard sell. On the one hand, you’ve got kids and teens who aren’t always thrilled about the prospect of getting braces. On the other, you have adults. Sure, they can benefit from orthodontic care. But a lot of […]

How Pest Control Companies Can Use Social Media Marketing To Increase Brand Reach

How Pest Control Companies Can Use Social Media Marketing To Increase Brand Reach How Pest Control Companies Can Use Social Media Marketing to Increase Brand Reach

Local Central Florida businesses need social media to help them cut through the clutter and connect with prospective customers. But that doesn’t mean they need to be on every social platform or post everything that comes to mind. Pest control companies may seem like they’re at a disadvantage on social media. But by approaching it […]

Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook’s Metaverse?

Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook’s Metaverse? Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook's Metaverse?

Social media marketing is inseparable from Facebook – the company that not only created the template for social media but demonstrated what a powerful data collection tool it can be. Of all the platforms that have come around, none offer the same level of penetrating insight into their end-users. That creates opportunities for advertisers large […]

3 Ways Orthodontists Are Leveraging TikTok to Connect With Their Audience in a More Personal Way

3 Ways Orthodontists Are Leveraging TikTok to Connect With Their Audience in a More Personal Way 3 Ways Orthodontists Are Leveraging TikTok to Connect With Their Audience in a More Personal Way

Most business owners first heard about TikTok when former President Trump made it an administration priority to get it banned in 2020. At that time, it would’ve been surprising to think that this app, which mostly seems to feature teens dancing and playing Fortnite, could be a marketing tool. Since then, it has continued to […]

How Pest Control Companies Can Maximize Their Social Media ROI by Hiring a Marketing Agency

How Pest Control Companies Can Maximize Their Social Media ROI by Hiring a Marketing Agency How Pest Control Companies Can Maximize Their Social Media ROI by Hiring a Marketing Agency

“What’s the big deal about social media?” Many business owners ask this very question after trying, with limited success, to add social media to their pest control marketing. Social media platforms make a lot of promises about helping businesses “reach the world.” The reality can be more complicated. In fact, it can be downright disappointing. […]

Social Media Marketing Is Changing. Here’s How to Keep it Going Strong

Social Media Marketing Is Changing. Here’s How to Keep it Going Strong Social Media Marketing Is Changing. Here’s How to Keep it Going Strong

With fresh scandals rocking the social media world, revelations from inside Facebook are casting a harsh light on social media. For the first time since Facebook debuted in 2004, the long-term effects of social media on health and society are being widely questioned. This comes at the same time organic reach is declining on Facebook, […]

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