Category: Social Media Marketing

Facebook may not be quite as popular as it was, but it’s the ideal forum for service-based businesses to find customers and maintain those relationships. While booming networks like TikTok skew far younger, Facebook is full of adults with disposable income. That makes it great for social media marketing. The rewards of consistent social media […]

Social media provides one of the best opportunities for small and mid-sized businesses to stand toe to toe with the biggest on the block. When you post to social media, you’re talking to the same audience they are. Getting attention comes down to producing value for followers, not spending more money. This is an invigorating […]

Social media marketing is inseparable from Facebook – the company that not only created the template for social media but demonstrated what a powerful data collection tool it can be. Of all the platforms that have come around, none offer the same level of penetrating insight into their end-users. That creates opportunities for advertisers large […]