Month: May 2023

Rethinking Advertising ROI: The Dawn Of Impressions Is Here

Rethinking Advertising ROI: The Dawn Of Impressions Is Here Rethinking Advertising ROI: The Dawn Of Impressions Is Here

Online advertising ROI has long been one of the most controversial subjects in digital marketing. Brace yourself: It’s about to get worse. Many business owners are disappointed by online advertising. It’s not just that they don’t get the results they expect. That’s only one part of the story. A complaint that’s nearly as persistent is […]

How AI-generated Content Can Sabotage Your SEO

How AI-generated Content Can Sabotage Your SEO How AI-generated Content Can Sabotage Your SEO

Read the latest tech headlines and you’d think we’re living through the rise of the robots. In a world where AI tools have recently passed the bar exam and the U.S. Medical Licensing Exam, it’s easy to imagine they can do just about anything – or will be able to before you know it. Artificial […]

3 Ideas for Creating A Year’s Worth Of Media Content

3 Ideas for Creating A Year’s Worth Of Media Content 3 Ideas for Creating A Year's Worth Of Media Content

Modern content marketing revolves around media. Plain text just doesn’t cut it. Media content is both more memorable and easier to navigate than text alone. People are more likely to watch it, comment on it, and take action on what it says. But even in today’s world of amazing software tools, good media content still […]

Why More Service Businesses Need to Get Serious About Sales

Why More Service Businesses Need to Get Serious About Sales Why More Service Businesses Need to get Serious About Sales

Marketing is important. And it can even be fun. After all, marketing helps you tell the unique story of your brand. Modern digital marketing is all about adding value. When your marketing is aligned with what you offer the world, you can feel good about every piece of content you publish. The shift from interruptive […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.