When it comes to orthodontist marketing, there are few allies more important than your referral partners. For a constant stream of patients, service-oriented businesses like orthodontists need a network of brand advocates. Referral partners do amazing work for orthodontic practices like yours, building bridges so you reach more people. A referral is one of the […]
Now, we’re not attorneys. This isn’t legal advice. And if you want to be 100% sure you’ve done it all right on the way to trademarking your logo, help from a lawyer is the way to go. But we are marketers. That means we probably think more about logos than even the most jaded IP […]
Everyone knows they need a strong brand. But what does that mean? Branding is crucial in Central Florida. You know that the better your brand is, the more likely you are to benefit from favorable word of mouth. Word of mouth is the ultimate marketing asset: It’s effective, it’s free, and it does your work […]
It’s one of the most common questions we get from Central Florida business owners: “How do I remove a negative review on Google?” We get it. Sometimes, reviews aren’t fair. People who’ve had bad experiences with your brand are much more likely to speak up online than your biggest fans are. After all, they want […]
Digital marketing could be looked at as a continuum. On one side, you have SEO – search engine optimization. That consists of all the tools and techniques that make your website more attractive to search engines (and the people who use them.) The goal of search engine optimization is to deliver a knock-out experience to […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.