Medical practice marketing is more crucial than ever in helping your business succeed. To see patients, medical practices first need to be seen – online and off. In an environment where the average person has thousands of sources for medical information, not all trustworthy, a marketing plan is imperative. It is your opportunity to support […]
It wasn’t long ago when people dreaded checking their mail but loved looking at email. Those trends are reversing. Yes, really! Twenty years ago, there was a glut of direct mail advertising. Many people would receive a dozen pieces of advertising every day. Mailboxes were overflowing. It wasn’t unusual to sort mail directly over the […]
Even before you got started on your website, it’s likely you heard about website builders. Website builders like Wix and Squarespace are very common. Some of these services advertise so much that business owners get a postcard in the mail soon after they register their domain or put up their first “work in progress” page. […]
Here’s a question you might not have thought much about: When a dentist needs a dentist in your local area, who do they go to? Dentists stand out among healthcare practitioners in that they may be able to diagnose their own issues, but there are few ways to do their own treatments. Like other physicians, […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.