Zero-Click Searches: Navigating SEO in a No-Click World
“Search engine optimization is dead!” As a marketing agency, we hear this declaration several times a year. Just about any time the search world changes, in fact. But we’ve never heard it as frequently as this year. New developments are overturning conventional wisdom about how to rank your website in 2025. One of the two […]
Is Your Website Still Working for You? The ROI of a Redesign in 2025
Your Website is More Than a Fancy Product Brochure. Done right, a B2B brand’s website is a self-contained, multipurpose resource that can bring your visitors from awareness to consideration to decision in as little as an hour. But let’s face it: most Central Florida enterprises aren’t getting that kind of benefit from their website. Instead, […]
Writing Blogs For SEO in 2025: What’s Changed
When it comes to raising your website’s visibility in search, blogs are as important now as ever. Despite what some might say. Over the years, every cry of “Search engine optimization is dead!” has turned out to be wrong. In 2025, people are saying “search engine optimization is dead” because of AI. But the truth […]
September 2024: What’s Happening In Digital Marketing
September 2024 Digital Marketing Highlights Google’s August 2024 core update rocks the boat on search rankings for a broad swath of websites. New “information gain” patent suggests Google wants ways to single out and penalize AI content. The FTC’s ban on unethical social media and review practices is written and will soon be enforced. Popular […]
Reality Check: SEO Without Video Is Dead On Arrival
In 2024 business owners know they need search engine optimization, but there’s a key component of your marketing strategy you may be neglecting. Search engine optimization (SEO) is a set of approaches to organizing your website and improving performance so it is more useful both to people and to search engines. Over time, search engine optimization […]
Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency
Search engine optimization (SEO) is an important part of online success. But beware of SEO agencies. Let’s define some terms. Search engine optimization is a data-driven approach to structuring your website to make it easy to use and effective in supporting your business goals. SEO entails a variety of approaches that work together, making your […]
5 Signs You Need to Refresh Your Website Design for 2024
New technologies and consumer preferences are turbocharging the speed of change in website design. If your website is five years old or older, the odds are good it’s starting to show its age. If you haven’t refreshed your website design in eight years or more, it’s about to look like a dinosaur. A good website […]
How Important Is SEO In The Age of AI?
Stick around in marketing for long enough (New York Ave recently celebrated its 10th anniversary) and there are some things you’ll hear again and again. One of them is this: “SEO is dead!” Search engine optimization (SEO) is an approach to writing and structuring your content that allows search engines like Google to understand what […]
How Long Should Blog Posts Be To Improve SEO?
Longer is better when it comes to search engine optimization, right? Well, not exactly. A few years ago now, a piece of SEO research from a popular search engine optimization blog suggested that, on average, blog posts that hit #1 in Google search results had more than 1,000 words. At the time, the basic lesson […]
