Category: Search Engine Optimization

Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency

Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency

Search engine optimization (SEO) is an important part of online success. But beware of SEO agencies. Let’s define some terms. Search engine optimization is a data-driven approach to structuring your website to make it easy to use and effective in supporting your business goals. SEO entails a variety of approaches that work together, making your […]

5 Signs You Need to Refresh Your Website Design for 2024

5 Signs You Need to Refresh Your Website Design for 2024 5 Signs You Need to Refresh Your Website Design for 2024

New technologies and consumer preferences are turbocharging the speed of change in website design. If your website is five years old or older, the odds are good it’s starting to show its age. If you haven’t refreshed your website design in eight years or more, it’s about to look like a dinosaur. A good website […]

How Important Is SEO In The Age of AI?

How Important Is SEO In The Age of AI? How Important Is SEO In The Age of AI?

Stick around in marketing for long enough (New York Ave recently celebrated its 10th anniversary) and there are some things you’ll hear again and again. One of them is this: “SEO is dead!” Search engine optimization (SEO) is an approach to writing and structuring your content that allows search engines like Google to understand what […]

How Long Should Blog Posts Be To Improve SEO?

How Long Should Blog Posts Be To Improve SEO? How Long Should Blog Posts Be To Improve SEO?

Longer is better when it comes to search engine optimization, right? Well, not exactly. A few years ago now, a piece of SEO research from a popular search engine optimization blog suggested that, on average, blog posts that hit #1 in Google search results had more than 1,000 words. At the time, the basic lesson […]

How AI-generated Content Can Sabotage Your SEO

How AI-generated Content Can Sabotage Your SEO How AI-generated Content Can Sabotage Your SEO

Read the latest tech headlines and you’d think we’re living through the rise of the robots. In a world where AI tools have recently passed the bar exam and the U.S. Medical Licensing Exam, it’s easy to imagine they can do just about anything – or will be able to before you know it. Artificial […]

3 Ways G4A is Changing The Way Marketing Agencies Measure Engagement

3 Ways G4A is Changing The Way Marketing Agencies Measure Engagement 3 Ways G4A is Changing The Way Marketing Agencies Measure Engagement

Google Analytics has long been one of the most important technologies out there for getting the most out of your website. It’s a free analytics suite that enables you to see exactly how people discover your website and what they do once they get there – in other words, the backbone of data-driven marketing. Although […]

What Are Pillar Pages And How Will They Help With SEO?

What Are Pillar Pages And How Will They Help With SEO? What Are Pillar Pages And How Will They Help With SEO?

You already know “having a website” isn’t enough. You need a website people actually find. Once they find it, they need to stick around a while. For most businesses, the introduction to your brand happens when someone types in a search query that’s a close match to your blog content. Word-for-word queries users type in […]

How To Know When It’s Time For A Website Refresh: 3 Telltale Signs

How To Know When It’s Time For A Website Refresh: 3 Telltale Signs How To Know When It's Time For A Website Refresh: 3 Telltale Signs

Is your website starting to show its age? A website isn’t just a fancy digital brochure. You can add to it and change it at any time. In most cases, a website can come back to life with a few targeted updates focusing on your customers and their needs. If your website has never performed, […]

Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors

Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors

Want to get to Google page 1? Most businesses do. The truth is, you don’t need to reach search position #1 to get organic search traffic. While being #1 has a certain mystique, most people are going to click through multiple results on page one. After all, they’re looking for specific information that might not […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.