Digital marketing can make the difference between success and failure for Central Florida businesses. Over the last few years, more people have become comfortable doing research and making buying decisions online. What was once unthinkable – like buying a house without ever setting foot in it – is now commonplace. No matter who your ideal […]
Orthodontist marketing has never been more important than it is today, especially for independent Central Florida orthodontists who want to stay that way. As the payer landscape changes and more insurance covers orthodontic services, large organizations are snapping up small orthodontists. Independent orthodontists have advantages over vast state and regional enterprises. The biggest is their […]
Your email list is one of the most important assets you have. Email marketing is thought of as the digital marketing technique with the highest ROI, granting an average ROI of $36 for every dollar. It’s inexpensive to launch and can run in the background almost effortlessly. The bigger your list, the more valuable it […]
Trust is the most important factor in determining if you’ll have a lasting relationship with any patient. With those you know well, you can build trust with every interaction. And that duty is never “over.” Here’s the challenge: You also need to foster trust with those who haven’t even visited you yet. They’re on your […]
It might seem like there’s not that much to write about pest control – and other pest control companies have probably done it all a thousand times already. But the truth is, a blog from the unique perspective of your business can add value for your customers. And, in the end, that shows up in […]
Service businesses are complex – not only for you but for your customers. Even when they’re looking for a specialized local business, potential customers usually have a half-dozen options to choose from. Most of them won’t make a snap decision, either. With all the information they have at their fingertips, they control the tempo of […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.