Month: November 2023

7 Ways Marketing Directors Should Interface With Their Agencies

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7 Ways Marketing Directors Should Interface With Their Agencies 7 Ways Marketing Directors Should Interface With Their Agencies

A marketing director leads a company’s overall marketing strategy. In a large company, that person might hold all kinds of different titles. In a smaller one, there might be no marketing director role: The responsibility falls to the business owner or someone else near the top of the organization. Small and mid-sized firms often hire […]

New Year, New You: Why Businesses Choose January to Start Marketing

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New Year, New You: Why Businesses Choose January to Start Marketing New Year, New You: Why Businesses Choose January to Start Marketing

For individuals and organizations alike, January is the perfect time to commit to creating real, positive change. On the personal level, it just makes sense. Let’s admit it: No one ever gets much done in that gray area between Christmas and the first of January. When the new year finally dawns, you’re ready to tackle […]

Posting to Social Media Takes Two

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Posting to Social Media Takes Two Posting to Social Media Takes Two

Many small businesses look to a freelancer for their social media marketing. If they keep social media in house, it usually falls to an intern – someone younger who “knows computers.” Neither of these approaches is for the best if you want real impact from your social media marketing strategy. The decision to hire a marketing […]

Practice Transition: Why Outgoing Physicians Need to Update Their Website Now

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Practice Transition: Why Outgoing Physicians Need to Update Their Website Now Practice Transition: Why Outgoing Physicians Need to Update Their Website Now

Practice transition is a way of life for small and mid-sized medical practices. Outgoing physicians transition their practice – and, ideally, its patients – to an incoming physician, typically a new graduate who can maintain high standards of care. The outgoing practice leader has an opportunity to leave their patients in good hands while also […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.