Practice transition is a crucial time for you, your team, and your patients. If you’re considering practice transition, the odds are good you have a time horizon of five to ten years. That gives you the runway you need to make sure your practice and people are in good hands. As a major part of […]
There’s no “one size fits all” solution for success, but one thing is for sure. Most of the best things about your business require commitment. Years ago, it was possible to drive immediate traffic to a website using online advertising. The landscape has shifted. Advertisers who never make any sales through platforms like Google and […]
Stick around in marketing for long enough (New York Ave recently celebrated its 10th anniversary) and there are some things you’ll hear again and again. One of them is this: “SEO is dead!” Search engine optimization (SEO) is an approach to writing and structuring your content that allows search engines like Google to understand what […]
When it’s time to hire a marketing agency, you want to know who you’re dealing with. Hiring a marketing agency can deliver 5x the work at half the cost and 10x the quality. But every marketing agency is different – and just about anyone can claim to be a marketing agency, even if it’s just […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.
