Practice Transition: How You Can Increase Your Value With Better Brand Marketing
Practice transition is a crucial time for you, your team, and your patients. If you’re considering practice transition, the odds are good you have a time horizon of five to ten years. That gives you the runway you need to make sure your practice and people are in good hands. As a major part of […]
Blog Writing For Orthodontists: Why Those That Do See Big Gains In Search Traffic
When you became an orthodontist, you probably had no plans to write the next great American novel. Yet, while you were working hard to learn your trade and launch your practice, the nature of marketing changed. These days, the most successful companies are those that embrace the life of an online publisher. That’s especially true […]
Why Independently Owned Dentist Offices Should Hire A Marketing Agency
Independent dentist offices in Central Florida have a lot of work ahead of them to stay independent. Changes in the health insurance landscape mean more people have the opportunity to pursue dental care at a price they can afford. At the same time, however, large organizations are breaking into the industry. They buy up local, […]
The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help
It’s not easy being an independent dentist. Research shows solo dentistry practices are in decline. In 2018, they were falling off at a rate of about 7% per year. The pandemic drove many patients to put off dental care, leaving dentists struggling to fill schedules. Even the most reliable patients have disappeared. Recent events have […]
How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families
Orthodontist marketing is the key to getting more patients through the doors of your practice. Over the last few years, Central Florida orthodontists who want to grow and retain their independence have had success positioning themselves as family orthodontists who can help kids, teens, and adults. Once your orthodontist marketing takes hold, quality of care […]
Orthodontists: How to Make the Perfect Gift Basket for Your Referral Partners
Referral partnerships are one of the secret weapons that Central Florida orthodontists can use to make sure they have a steady stream of new patients coming right to their door. As the name suggests, a referral partner is a business that refers customers to you. There are two kinds of referral partners in an integrated […]
The Great Shakeup: How Things Are Changing For Independently Owned Dental Offices
How many dentist offices are there in your local area? Whatever the answer, the number is about to go down. But that doesn’t mean things will get any less competitive. Accelerated by the pandemic, huge changes are coming to the way dentistry is done. Dental office operations will change like never before in the next […]
3 Reasons Orthodontists Need An Integrated Marketing Plan in 2022
What is your dental office marketing all about? Are you marketing with purpose? There are two definitions of marketing with purpose: Marketing in accordance with a reliable, repeatable, data-driven marketing plan Marketing with values and mission at the forefront, going beyond making money Many orthodontists have #2 figured out. They know that by practicing their […]
11 Best Online Content Ideas For Dental Office Marketing
Here’s a question you might not have thought much about: When a dentist needs a dentist in your local area, who do they go to? Dentists stand out among healthcare practitioners in that they may be able to diagnose their own issues, but there are few ways to do their own treatments. Like other physicians, […]
