Over the course of this year, physicians have sounded the alarm about how concerns over COVID-19 are reducing the time spent on managing other health conditions. Patients are less likely to visit their doctors for routine checkups or to follow up on unusual symptoms. While there has always been a segment of the public with […]
Leads from organic search traffic have a close rate of nearly 15%, while those from outbound marketing tactics like cold calling close at a rate of 1.7%. If you can get a top position on Google for searches related to your business, you can accelerate the lead generation cycle and position for growth. That momentum […]
Online advertising has the potential to generate dozens or even hundreds of leads in a month. Over time, you can build those relationships and develop offers that will bring people in for consultations. If you want to tap the full potential of your local market, these ads help you reach more people. However, it’s vital […]
If you’ve been trying to figure out digital marketing for roofing contractors, you’ve probably heard the term engagement. Likes and shares are major measures of engagement: They demonstrate your social media audience enjoys and uses the content you provide. For lead generation, engagement isn’t the most important metric. But it has a place: Building relationships […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.