How Important Is SEO In The Age of AI?
Stick around in marketing for long enough (New York Ave recently celebrated its 10th anniversary) and there are some things you’ll hear again and again. One of them is this: “SEO is dead!” Search engine optimization (SEO) is an approach to writing and structuring your content that allows search engines like Google to understand what […]
Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors
Want to get to Google page 1? Most businesses do. The truth is, you don’t need to reach search position #1 to get organic search traffic. While being #1 has a certain mystique, most people are going to click through multiple results on page one. After all, they’re looking for specific information that might not […]
How Much Does SEO Optimization Cost?
Search engine optimization (also called SEO or SEO optimization) is one of the most important marketing projects you can take on. But there are a lot of misunderstandings around the topic, including a key consideration: How much does SEO optimization cost? Done right, SEO optimization leads to a net gain in business. Over time, the […]
Search Engine Optimization: Why For Some Businesses, Website Design Is A Necessary Evil
You know your business needs a website. But knowing that you’ll get real value from it is another story. Some businesses have spent thousands of dollars on their website only to discover that it was, in effect, built to fail. No matter what they do, they can’t seem to attract the traffic they need to […]
A Step-by-Step Guide For Increasing Quality Traffic to Your Website
Once you have a website, getting traffic is usually seen as the next step. But not all traffic is created equal. In fact, traffic that doesn’t convert is useless. Conversion describes the actions people take as they go from prospect to lead to customer. For your website to deliver value, it needs to be set […]
How Often Should I Publish Blog Content For it to Positively Impact My SEO
These days, most business owners know they need to post regularly on their blog to raise their website’s visibility. Publishing helpful, informative content is one of the most important things entrepreneurs can do to enhance their search engine optimization (SEO). The problem comes in when they try to figure out exactly how much they need […]
Three Search Engine Optimization Ranking Factors to Look Out for in 2022
Search engine optimization is a series of best practices that help raise your website’s visibility in searches relevant to your business. The better your SEO, the easier it is for prospective customers to find you at the moment they are most interested in what you have to say. There are two basic categories to SEO: […]
Is Your Google Search Rank Jumping Around? The Digital Marketing Reason Why
In Central Florida and beyond, businesses of all shapes and sizes aren’t quite sure how to get ROI from their website. In many cases, companies simply put up a website and hope for the best. While this is bad news in general, it can be good news for you if you’re a bit more proactive […]
