July 2025: What’s Happening In Digital Marketing
Google’s AI Mode is a reality, but there are still questions about usability and adoption. Get ready for “AI SEO” with three key recommendations provided directly from Google. A new Performance Max report pulls together data that used to be challenging to find. 2025’s big social media trends are coming into view, and here’s how to […]
June 2025: What’s Happening In Digital Marketing
Newest Google Analytics updates will clarify your spending. U.S. search ad revenue just hit a record high of $102 billion. YouTube is celebrating a big win in streaming as it turns 20. A new Creator Hub makes LinkedIn a more useful platform. It’s official: Purely AI-generated content hurts trust in your brand. Google Analytics Features […]
How Can A Marketing Agency Help Grow My Business?
Savvy business leaders know their time is precious. What’s more, energy management is as important to performance as time management. A slate of ten simple tasks can drain just as much energy as one difficult decision. That’s why executives need to prioritize relentlessly to maximize the impact of their day. By taking non-core issues off […]
How Much Does It Cost to Outsource Marketing in 2025?
Nobody likes getting a non-answer to an important question. Especially when it has to do with the best way to use your business budget. If you’ve been trying to figure out how much it costs to outsource marketing … Well, you’re probably used to coy answers. “It depends. Give us a call.” Give us a […]
February 2025: What’s Happening In Digital Marketing
Referral traffic from social media mainstays is way down – could video be the answer? Time spent on social media phone apps is up, suggesting in-app marketing strategies. Popular digital marketing platform HubSpot traffic collapses after Google changes. TikTok social media drama takes another strange turn with search bans and more. ChatGPT holds 4.3% of […]
Should I Outsource Marketing?
It’s a question businesses of all sizes grapple with: “Should I outsource marketing?” With very few exceptions, the answer is yes. Sure, there are bad ways to outsource marketing – like looking for freelancers on the average gig platform and hoping they get the job done. But when you are outsourcing with experienced marketing agency […]
January 2025: What’s Happening In Digital Marketing
Google’s new core update clears the way for big changes ahead. Top-ranking websites still hold the advantage in the AI Overview era. LinkedIn reveals insights about effective social media advertising. Informational content marketing is winning out over commercial. Bluesky’s sustained growth may soon put it on par with its rivals. Google Core Update Sets the […]
2024 Sucked. Now What?
No matter what industry you’re in, you can probably agree on this: 2024 sucked! It sucked for business owners. It sucked for your customers. It sucked all around. You’re probably tired of living through “once-in-a-lifetime events” every couple of months. 2024 gave us the tail end of the COVID-19 disaster. Sure, the pandemic was declared […]
December 2024: What’s Happening In Digital Marketing
December 2024: What’s Happening in Digital Marketing Google will now look more closely at product and service promotions from reputable websites. AI Overview continues to take up a larger share of Google search, now with its own advertising. Bluesky’s breakout growth might make it a worthy addition to your digital marketing strategy. New stats name […]
