When all is said and done, strong relationships are the foundation of successful medicine. That’s true no matter what kind of medical practice you lead. But the healthcare industry today is at a tough point. Just about everyone, from providers to patients, agrees there isn’t enough face time in patient care. With increased time pressure […]
There are certain steps in medical practice marketing that virtually everybody does. It’s wise to be attentive to your marketing. Unfortunately, some common marketing practices are doing more harm than good. You might be undermining your ability to find and keep patients simply by following accepted wisdom that other practitioners passed on to you. There’s […]
Medical practices are in a tough spot when it comes to customer retention. The healthcare decisions of many customers are guided by their insurance. If they can no longer get care covered, they may be driven to look at other practices practically overnight. But that doesn’t mean medical practices can’t do anything about customer retention. […]
“Give me the plain facts, doc!” Patients may not say it in so many words, but it’s what they mean when they ask about their conditions, medications, and lifestyle. They want to know the truth – and what they can do about it – in a way they feel comfortable with. Over the last few […]
Trust is the most important factor in determining if you’ll have a lasting relationship with any patient. With those you know well, you can build trust with every interaction. And that duty is never “over.” Here’s the challenge: You also need to foster trust with those who haven’t even visited you yet. They’re on your […]
When it comes to brand loyalty, medical practice marketing has always faced a few challenges. Patients may want to stick with you, but it is not always a free choice – whether they have access to your services is largely dictated by insurance. With that in mind, you have an even taller order than businesses […]
LinkedIn might just be the best social media marketing option for doctors. Compared to other social media platforms, LinkedIn users tend to be more career-focused, have more disposable income, and be more proactive about preventive care. Many of them are on LinkedIn to build their “personal brand.” That means sharing their expertise with others in […]
Medical practice marketing is more crucial than ever in helping your business succeed. To see patients, medical practices first need to be seen – online and off. In an environment where the average person has thousands of sources for medical information, not all trustworthy, a marketing plan is imperative. It is your opportunity to support […]
One of the biggest challenges in connecting with your patients is communication. And that’s what marketing for medical practices is all about. Healthcare issues are often complex. There are plenty of details and lots of nuances. But your patients come from all backgrounds and walks of life. They may know little to nothing about certain […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.