Month: January 2019

Although we’ve entered into a new year, one thing will hold true in 2019 and the foreseeable future: content creation needs to be a priority. In 2019, it’s anticipated that 84.5 percent of companies with 100 or more employees will use content marketing to connect with existing and prospective customers. Given this statistic, if you’re […]

Today’s consumers have the internet in their back pocket, making it a necessity for your business to have an online presence. But simply having a website and a Facebook page for your business isn’t going to cut it. You need to fully embrace inbound marketing to earn the attention of your target audience and help […]

Today’s consumers can’t seem to get enough content. According to a 2018 Neilson Total Audience Report, U.S. adult consumers are spending nearly half of their day (more than 11 hours on average) consuming content. The types of content consumed range from traditional media platforms (live TV viewing and radio) to streaming podcasts and browsing through […]

Are you using the right social media platforms to engage your audience online? Finding the right mix of social media channels where your target audience is most active will help you to drive results for your business. While Facebook, Twitter, and Instagram are the staples of most social media marketing strategies today, they may not […]

As you look for opportunities to re-engage your leads at the start of the new year, make email marketing a priority. With the exciting advancements in ways to communicate online with prospective customers (interactive chatbots, social media messenger tools, etc), it can be easy to overlook email. However, considering that 90.9 percent of online consumers […]

The terms “social media” and “Facebook” are often used synomonously by consumers, which makes sense considering that nearly two-thirds of Americans have a Facebook profile. However, while Facebook is, by far, the largest social media platform, the number of users has remained relatively flat over the past two years. Many social media experts agree that […]

As we enter into 2019, businesses should know that video marketing will continue to be a pivotal way to engage an online audience. Currently, video is responsible for driving 69 percent of all consumer traffic, and this percentage is expected to grow to 78 percent by 2020. Marketers can’t deny the powerful statistics behind video […]

While Pinterest is considered to be one of the big players in the social media landscape, it’s not always a go-to social network for marketers. Often the reason why brands shy away from Pinterest is that they don’t have a full understanding of how to use the social media platform to their advantage. However, given […]