Month: January 2019

Why You Need to Be Intentional with Content Marketing in 2019

Why You Need to Be Intentional with Content Marketing in 2019 Why You Need to Be Intentional with Content Marketing in 2019

Although we’ve entered into a new year, one thing will hold true in 2019 and the foreseeable future: content creation needs to be a priority. In 2019, it’s anticipated that 84.5 percent of companies with 100 or more employees will use content marketing to connect with existing and prospective customers. Given this statistic, if you’re […]

Using Inbound Marketing to Communicate Your Value Proposition

Using Inbound Marketing to Communicate Your Value Proposition Using Inbound Marketing to Communicate Your Value Proposition

Today’s consumers have the internet in their back pocket, making it a necessity for your business to have an online presence. But simply having a website and a Facebook page for your business isn’t going to cut it. You need to fully embrace inbound marketing to earn the attention of your target audience and help […]

U.S. Adults Spend Nearly Half a Day Consuming Content

U.S. Adults Spend Nearly Half a Day Consuming Content U.S. Adults Spend Nearly Half a Day Consuming Content

Today’s consumers can’t seem to get enough content. According to a 2018 Neilson Total Audience Report, U.S. adult consumers are spending nearly half of their day (more than 11 hours on average) consuming content. The types of content consumed range from traditional media platforms (live TV viewing and radio) to streaming podcasts and browsing through […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.