Month: January 2019

Why You Need to Be Intentional with Content Marketing in 2019

Why You Need to Be Intentional with Content Marketing in 2019 Why You Need to Be Intentional with Content Marketing in 2019

Although we’ve entered into a new year, one thing will hold true in 2019 and the foreseeable future: content creation needs to be a priority. In 2019, it’s anticipated that 84.5 percent of companies with 100 or more employees will use content marketing to connect with existing and prospective customers. Given this statistic, if you’re […]

Using Inbound Marketing to Communicate Your Value Proposition

Using Inbound Marketing to Communicate Your Value Proposition Using Inbound Marketing to Communicate Your Value Proposition

Today’s consumers have the internet in their back pocket, making it a necessity for your business to have an online presence. But simply having a website and a Facebook page for your business isn’t going to cut it. You need to fully embrace inbound marketing to earn the attention of your target audience and help […]

U.S. Adults Spend Nearly Half a Day Consuming Content

U.S. Adults Spend Nearly Half a Day Consuming Content U.S. Adults Spend Nearly Half a Day Consuming Content

Today’s consumers can’t seem to get enough content. According to a 2018 Neilson Total Audience Report, U.S. adult consumers are spending nearly half of their day (more than 11 hours on average) consuming content. The types of content consumed range from traditional media platforms (live TV viewing and radio) to streaming podcasts and browsing through […]

Deliver Highly Personalized Offers with LinkedIn Dynamic Ads

Deliver Highly Personalized Offers with LinkedIn Dynamic Ads Deliver Highly Personalized Offers with LinkedIn Dynamic Ads

Are you using the right social media platforms to engage your audience online? Finding the right mix of social media channels where your target audience is most active will help you to drive results for your business. While Facebook, Twitter, and Instagram are the staples of most social media marketing strategies today, they may not […]

Why You Can’t Afford to Overlook Email Marketing in 2019

Why You Can’t Afford to Overlook Email Marketing in 2019 Why You Can't Afford to Overlook Email Marketing in 2019

As you look for opportunities to re-engage your leads at the start of the new year, make email marketing a priority. With the exciting advancements in ways to communicate online with prospective customers (interactive chatbots, social media messenger tools, etc), it can be easy to overlook email. However, considering that 90.9 percent of online consumers […]

How Brands Should Respond to Younger Generations Un-Friending Facebook

How Brands Should Respond to Younger Generations Un-Friending Facebook How Brands Should Respond to Younger Generations Un-Friending Facebook

The terms “social media” and “Facebook” are often used synomonously by consumers, which makes sense considering that nearly two-thirds of Americans have a Facebook profile. However, while Facebook is, by far, the largest social media platform, the number of users has remained relatively flat over the past two years. Many social media experts agree that […]

Best Platforms for Video Marketing in 2019

Best Platforms for Video Marketing in 2019 Best Platforms for Video Marketing in 2019

As we enter into 2019, businesses should know that video marketing will continue to be a pivotal way to engage an online audience. Currently, video is responsible for driving 69 percent of all consumer traffic, and this percentage is expected to grow to 78 percent by 2020. Marketers can’t deny the powerful statistics behind video […]

New Enhancements to Pinterest that Marketers Need to Know About

New Enhancements to Pinterest that Marketers Need to Know About New Enhancements to Pinterest that Marketers Need to Know About

While Pinterest is considered to be one of the big players in the social media landscape, it’s not always a go-to social network for marketers. Often the reason why brands shy away from Pinterest is that they don’t have a full understanding of how to use the social media platform to their advantage. However, given […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.