When prospective customers arrive on your website for the first time, they often have no other information about your brand than what they see. The first impression your site provides gives them instant insight into whether they trust you to meet their needs. That first impression starts before your site visitors read a single word […]
Developing new content can be a tricky business. Google’s algorithms reward new, original content, so you need to keep generating material. At the same time, your website isn’t there for clicks. Rather, it serves to draw attention to your brand from the current and potential customers in your market. To make sure you are doing […]
Digital marketers have long known that people want to do business with companies “near me.” This effect is especially powerful in service-based businesses. Even when a transaction will be completed online or by phone, “near me” is a phrase that consistently appears in search queries for businesses that provide specialized expertise or advice. People may […]
These days, everyone is talking about data. If the conversation isn’t about how to collect the data, it’s about the cutting-edge tools that are making it easier to use by the day. Sadly, though, there’s an elephant in the room: On its own, data is worthless. For data to be useful, you have to make […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.