Category: Business Tips

Hire Humans, Not Robots, to Do Your Marketing

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Hire Humans, Not Robots, to Do Your Marketing Hire Humans, Not Robots, to Do Your Marketing

If you’ve been watching the headlines on artificial intelligence, you might be convinced it’s coming for your job. Over the last few months, AI passed some of the world’s most grueling tests in law, medicine, and engineering. Indeed, it isn’t just those directly threatened by AI bemoaning the fact that robots are making an increasing […]

How AI-generated Content Can Sabotage Your SEO

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How AI-generated Content Can Sabotage Your SEO How AI-generated Content Can Sabotage Your SEO

Read the latest tech headlines and you’d think we’re living through the rise of the robots. In a world where AI tools have recently passed the bar exam and the U.S. Medical Licensing Exam, it’s easy to imagine they can do just about anything – or will be able to before you know it. Artificial […]

Why More Service Businesses Need to Get Serious About Sales

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Why More Service Businesses Need to Get Serious About Sales Why More Service Businesses Need to get Serious About Sales

Marketing is important. And it can even be fun. After all, marketing helps you tell the unique story of your brand. Modern digital marketing is all about adding value. When your marketing is aligned with what you offer the world, you can feel good about every piece of content you publish. The shift from interruptive […]

Why Doctors Should Care About Their Online Presence

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Why Doctors Should Care About Their Online Presence Why Doctors Should Care About Their Online Presence

When all is said and done, strong relationships are the foundation of successful medicine. That’s true no matter what kind of medical practice you lead. But the healthcare industry today is at a tough point. Just about everyone, from providers to patients, agrees there isn’t enough face time in patient care. With increased time pressure […]

How Celebrating The Small Things Can Transform Your Company Culture

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How Celebrating The Small Things Can Transform Your Company Culture How Celebrating The Small Things Can Transform Your Company Culture

Everyone is talking about company culture these days. The idea of company culture can be hard to pin down. Different sources vary widely on exactly what it is and means. And as more organizations pivot toward hiring for culture fit, a lack of culture fit can feel like a fancy (and legally protected) way of […]

Are You Putting Too Much Emphasis On Your Marketing ROI? Probably.

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Are You Putting Too Much Emphasis On Your Marketing ROI? Probably. Are You Putting Too Much Emphasis On Your Marketing ROI? Probably.

Advertising and marketing – they’re related but distinct. When you choose online advertising, you’re investing a certain amount of money on the probability of getting “overnight” traffic. Getting the traffic doesn’t guarantee it will convert into sales, but if you’ve got lots of data on your audience, you can calculate the return on investment from […]

What’s Involved In Trademarking My Logo?

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What’s Involved In Trademarking My Logo? What's Involved In Trademarking My Logo?

Now, we’re not attorneys. This isn’t legal advice. And if you want to be 100% sure you’ve done it all right on the way to trademarking your logo, help from a lawyer is the way to go. But we are marketers. That means we probably think more about logos than even the most jaded IP […]

What Business Leaders Can Learn From The Shift To Remote Work

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What Business Leaders Can Learn From The Shift To Remote Work What Business Leaders Can Learn From The Shift To Remote Work

The genie is out of the bottle. After years of reserving remote work for “the best of the best of the best” in highly technical fields, the entire economy has been confronted with the facts: Millions of people do their jobs fine without ever setting foot in the office. Naturally, there are exceptions. Dentists and […]

4 Expenses Your Business Should Put On The AMEX

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4 Expenses Your Business Should Put On The AMEX 4 Expenses Your Business Should Put On The AMEX

An American Express card is one of the best tools you can have in your wallet. With its strong connection to small businesses through events like Small Business Saturday, your company can benefit, too. With the right American Express card, you can get useful perks and benefits every time you make the purchases your business […]

Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles

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Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles

LinkedIn is a valuable tool for social media marketing. When you’re looking for career-minded people with disposable income, it’s the place for you. Some real estate brokers run their entire business using the leads they generate on LinkedIn. Law firms, insurance agents, and more can also benefit. Research touted by LinkedIn itself suggests about 80% […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.