Category: Business Tips

What Business Leaders Can Learn From The Shift To Remote Work

What Business Leaders Can Learn From The Shift To Remote Work What Business Leaders Can Learn From The Shift To Remote Work

The genie is out of the bottle. After years of reserving remote work for “the best of the best of the best” in highly technical fields, the entire economy has been confronted with the facts: Millions of people do their jobs fine without ever setting foot in the office. Naturally, there are exceptions. Dentists and […]

4 Expenses Your Business Should Put On The AMEX

4 Expenses Your Business Should Put On The AMEX 4 Expenses Your Business Should Put On The AMEX

An American Express card is one of the best tools you can have in your wallet. With its strong connection to small businesses through events like Small Business Saturday, your company can benefit, too. With the right American Express card, you can get useful perks and benefits every time you make the purchases your business […]

Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles

Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles

LinkedIn is a valuable tool for social media marketing. When you’re looking for career-minded people with disposable income, it’s the place for you. Some real estate brokers run their entire business using the leads they generate on LinkedIn. Law firms, insurance agents, and more can also benefit. Research touted by LinkedIn itself suggests about 80% […]

How Often Should You Redesign Your Company Website?

How Often Should You Redesign Your Company Website? How Often Should You Redesign Your Company Website?

If you’re like most business owners, redesigning your company website is the last thing on your mind. But if you haven’t thought about it lately, odds are good it’s past time to do it. Gone are the days when a website was just a fancy digital brochure for your business. People now start their search […]

How Much Should My Business Spend On Marketing and Advertising During A Recession?

How Much Should My Business Spend On Marketing and Advertising During A Recession? How Much Should My Business Spend On Marketing and Advertising During A Recession?

Warning signals are flashing that a recession may be on the way. If so, it would be a quick end to a short period of post-COVID recovery. It’s important for Central Florida business owners to consider what the future might hold. Before you know it, it may be time to make some tough decisions. Many […]

How to Manage a Marketing Budget During a Downturn in Business

How to Manage a Marketing Budget During a Downturn in Business How to Manage a Marketing Budget During a Downturn in Business

The outlook is improving for much of the economy, but many businesses are still recovering from a downturn in cash flow during the pandemic. When demand declines and revenue dwindles, marketing is one of the first things on the chopping block. But you have other options for making sure you continue to make a return […]

How Much Does it Cost to Hire a Digital Marketing Agency Near Me?

How Much Does it Cost to Hire a Digital Marketing Agency Near Me? How Much Does it Cost to Hire a Digital Marketing Agency Near Me?

The goal of any digital marketing agency is to deliver a return on your investment. Knowing that it’s wise to look at marketing expenses the same way you might look at startup costs. You always want to be prudent with your money, but you know that you will be making more in the long run. […]

Marketing Agency Confidential: 12 Little-Known Facts About Working With Digital Marketers

Marketing Agency Confidential: 12 Little-Known Facts About Working With Digital Marketers Marketing Agency Confidential: 12 Little-Known Facts About Working With Digital Marketers

From DeLand’s “mom and pop” stores to large Central Florida enterprises, companies of all sizes should think about the value a marketing agency can bring them. In today’s world, if you don’t have a website, you don’t have a business. But launching a website is only the first step in the ongoing digital marketing process. […]

Reduce Cost Of Customer Acquisition Using Digital Marketing For Dentists To Build Rapport

Reduce Cost Of Customer Acquisition Using Digital Marketing For Dentists To Build Rapport Reduce Cost Of Customer Acquisition Using Digital Marketing For Dentists To Build Rapport

Throughout 2020, virtually anyone who could put off medical care did. This effect was noticeable in every field of healthcare, and dentistry was no exception. Despite being one of the first industries to adjust to the pandemic and having some of the strictest standards, many local dentists went days or weeks with empty schedules. The […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.