When all is said and done, strong relationships are the foundation of successful medicine. That’s true no matter what kind of medical practice you lead. But the healthcare industry today is at a tough point. Just about everyone, from providers to patients, agrees there isn’t enough face time in patient care. With increased time pressure […]
Everyone is talking about company culture these days. The idea of company culture can be hard to pin down. Different sources vary widely on exactly what it is and means. And as more organizations pivot toward hiring for culture fit, a lack of culture fit can feel like a fancy (and legally protected) way of […]
Advertising and marketing – they’re related but distinct. When you choose online advertising, you’re investing a certain amount of money on the probability of getting “overnight” traffic. Getting the traffic doesn’t guarantee it will convert into sales, but if you’ve got lots of data on your audience, you can calculate the return on investment from […]
Now, we’re not attorneys. This isn’t legal advice. And if you want to be 100% sure you’ve done it all right on the way to trademarking your logo, help from a lawyer is the way to go. But we are marketers. That means we probably think more about logos than even the most jaded IP […]
The genie is out of the bottle. After years of reserving remote work for “the best of the best of the best” in highly technical fields, the entire economy has been confronted with the facts: Millions of people do their jobs fine without ever setting foot in the office. Naturally, there are exceptions. Dentists and […]
An American Express card is one of the best tools you can have in your wallet. With its strong connection to small businesses through events like Small Business Saturday, your company can benefit, too. With the right American Express card, you can get useful perks and benefits every time you make the purchases your business […]
LinkedIn is a valuable tool for social media marketing. When you’re looking for career-minded people with disposable income, it’s the place for you. Some real estate brokers run their entire business using the leads they generate on LinkedIn. Law firms, insurance agents, and more can also benefit. Research touted by LinkedIn itself suggests about 80% […]
If you’re like most business owners, redesigning your company website is the last thing on your mind. But if you haven’t thought about it lately, odds are good it’s past time to do it. Gone are the days when a website was just a fancy digital brochure for your business. People now start their search […]
Warning signals are flashing that a recession may be on the way. If so, it would be a quick end to a short period of post-COVID recovery. It’s important for Central Florida business owners to consider what the future might hold. Before you know it, it may be time to make some tough decisions. Many […]
The outlook is improving for much of the economy, but many businesses are still recovering from a downturn in cash flow during the pandemic. When demand declines and revenue dwindles, marketing is one of the first things on the chopping block. But you have other options for making sure you continue to make a return […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.