Pest control companies with a smaller service area might think their website isn’t that important. A concise website that describes your services and gets customers in contact is enough, right? Wrong. Your website is crucial. It is the first impression that drives all your other digital marketing. It can also be the growth engine that […]
When you plan your medical practice marketing, you’re not just competing against other practices. You’re also facing an equally potent foe: Your patients’ inertia. Young and healthy patients have become more interested in proactive healthcare since the national debate turned toward health insurance. And, of course, everyone is attentive to the way public health concerns […]
Who is your ideal patient? Who’s still out there, waiting to be discovered? Before the digital age, it made sense for most plastic surgeons to focus their advertising, sales, and marketing on a key demographic of women in a target age category. After all, it’s much easier for patients to decide on services if they […]
As recently as 2018, research showed roofing is one of the best industries to get started in for small entrepreneurs. A high level of demand with strong seasonal activity attracts people to this field each year. And there’s still plenty of room to differentiate on customer service and quality, too. However, that does lead to […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.