Month: May 2022

Blog Writing: Using Google Search Console to Capture Relevant Topics

Blog Writing: Using Google Search Console to Capture Relevant Topics Blog Writing: Using Google Search Console to Capture Relevant Topics

Blog writing is the cornerstone of your search engine optimization strategy. (Yes, really.) Digital marketing has changed a lot over the years. Throughout the whole history of Google, however, one thing has remained the same: To raise their online visibility, websites need terrific content. The more effective that content is at answering questions and solving […]

SEO and Brand Loyalty: What Happens Between Name Recognition and Recommendations

SEO and Brand Loyalty: What Happens Between Name Recognition and Recommendations SEO and Brand Loyalty: What Happens Between Name Recognition and Recommendations

Digital marketing could be looked at as a continuum. On one side, you have SEO – search engine optimization. That consists of all the tools and techniques that make your website more attractive to search engines (and the people who use them.) The goal of search engine optimization is to deliver a knock-out experience to […]

The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help

The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help

It’s not easy being an independent dentist. Research shows solo dentistry practices are in decline. In 2018, they were falling off at a rate of about 7% per year. The pandemic drove many patients to put off dental care, leaving dentists struggling to fill schedules. Even the most reliable patients have disappeared. Recent events have […]

Agency Secrets: 3 Of Our Favorite Marketing Tools

Agency Secrets: 3 Of Our Favorite Marketing Tools Agency Secrets: 3 Of Our Favorite Marketing Tools

One of the secrets to success for any marketing agency is the right technology. When they get together, marketers love to talk about their tech stack and all the tools that work together to deliver their results. There’s no end to specialized software tools for marketers, and it’s essential to have the right one for the […]

How Much Should My Business Spend On Marketing and Advertising During A Recession?

How Much Should My Business Spend On Marketing and Advertising During A Recession? How Much Should My Business Spend On Marketing and Advertising During A Recession?

Warning signals are flashing that a recession may be on the way. If so, it would be a quick end to a short period of post-COVID recovery. It’s important for Central Florida business owners to consider what the future might hold. Before you know it, it may be time to make some tough decisions. Many […]

Marketing for Medical Practices: Why Plain Language Is Crucial For Patient Communication

Marketing for Medical Practices: Why Plain Language Is Crucial For Patient Communication Marketing for Medical Practices: Why Plain Language Is Crucial For Patient Communication

“Give me the plain facts, doc!” Patients may not say it in so many words, but it’s what they mean when they ask about their conditions, medications, and lifestyle. They want to know the truth – and what they can do about it – in a way they feel comfortable with. Over the last few […]

Digital Marketing vs. Advertising: Key Differences and How They Work Together

Digital Marketing vs. Advertising: Key Differences and How They Work Together Digital Marketing vs. Advertising: Key Differences and How They Work Together

No matter what industry you’re in or where in Central Florida you are, one thing is for certain: The majority of your future customers will find you online. Digital marketing is your most crucial link to all those people. The earlier you get started, the sooner it can deliver compounding results with greater online visibility, […]

How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families

How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families

Orthodontist marketing is the key to getting more patients through the doors of your practice. Over the last few years, Central Florida orthodontists who want to grow and retain their independence have had success positioning themselves as family orthodontists who can help kids, teens, and adults. Once your orthodontist marketing takes hold, quality of care […]

Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People

Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People

For years now, digital advertising has exceeded everyone’s expectations. Online advertising has beaten analysts’ predictions year after year going back to 2000. It now makes up a tremendous share of overall advertising – 64.4% of the total global spend of $763 billion that’s expected in 2022. Many of the biggest drivers of this growth are […]

press R to restart | press X to quit
Game Over
0

Questions?
386-490-8900

126 N Woodland Blvd
Suite A
DeLand, FL 32720

Monday thru Friday
9am - 5pm EST

1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.