Month: March 2019

New Instagram Feature Brings More Revenue to Marketers

New Instagram Feature Brings More Revenue to Marketers Picture

Instagram is far from being just a social platform to share visual content. With more than 1 billion people using Instagram each month and 500 million users accessing the platform daily, Instagram has the potential to give your business enormous exposure. Why Use Instagram to Promote Your Business? Recent research shows that Instagram posts earn […]

What is the Correlation Between Google Online Reviews and SEO?

What is the Correlation Between Google Online Reviews and SEO? What is the Correlation Between Google Online Reviews and SEO?

Online reviews have become the modern day word of mouth. The latest research reveals that nearly half of consumers will consult online reviews before making a purchase decision. People place more trust on what their peers have to say about a business than descriptions that come directly from businesses. In fact, a recent study revealed […]

User Experience Design Essentials to Boost Your Website Conversion Rate

User Experience Design Essentials to Boost Your Website Conversion Rate User Experience Design Essentials to Boost Your Website Conversion Rate

Are you making the user experience a priority with your website design? According to a recent study, 88 percent of consumers will choose not to return to a website if they’ve had a poor user experience. Some common examples of website design mistakes that businesses make that take away from the user experience include the […]

Are You Part of the Content Pollution Problem

Are You Part of the Content Pollution Problem Are You Part of the Content Pollution Problem

Marketers are constantly under pressure to produce more content. Unfortunately, as a result of this pressure, many businesses are placing more emphasis on the quantity of content being produced rather than the quality. When quantity becomes the priority, the internet becomes crowded with content that offers little value to the consumer, causing the effectiveness of […]

4 Powerful Ways to Step Up Your Content Marketing Game

4 Powerful Ways to Step Up Your Content Marketing Game 4 Powerful Ways to Step Up Your Content Marketing Game

Thanks to the growing dependence on social media and online reviews, consumers are now very much in control of the messaging that brands put forth. As a result, businesses realize that investing in a well-rounded content marketing strategy is a necessity. However, while brands are investing more money than ever in content marketing, many of […]

The Growing Role of Natural Language Processing in Marketing

The Growing Role of Natural Language Processing in Marketing The Growing Role of Natural Language Processing in Marketing

Today’s consumers have come to rely on voice assistants as an integral part of their everyday lives, making it necessary for businesses to account for natural language processing in marketing. Voice Technology Assistants Are Becoming an Integral Part of Consumers’ Lives According to Pew Research, 77 percent of American consumers now own smartphones, and voice […]

Leveraging User Generated Content

Leveraging User Generated Content Leveraging User Generated Content

No matter how much enthusiasm and commitment that you have behind your content marketing strategy, it’s inevitable that you will encounter a content creation rut. And, unfortunately, if you continue to be plagued with writer’s block and halt publishing fresh content, your online visibility will suffer. One way to overcome the risk of falling into […]

Starting Conversations with Generation Z

Starting Conversations with Generation Z Starting Conversations with Generation Z

In recent years, much of the marketing buzz has been about how to appeal to Millennials. However, with Generation Z (born between the mid-1990s and early 2000s) entering the workforce and amassing buying power, it’s important that you also take this generation of up-and-comers into consideration when developing your digital marketing strategy. What You Need […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.