What Percentage of Gross Sales Should We Invest On Marketing?
“How much should we spend on marketing?” It’s one of the most common questions we get, and there’s no simple answer to it. Most businesses can be successful with a strong leadership team, the right people in the right roles, and a good product or service. But if you want your company to truly take […]
How Much Does it Cost to Hire A Marketing Director?
By the time you think about hiring a marketing director, you’re usually in one of two camps: Most Florida business owners don’t have time to build an entire marketing campaign from the ground up. Besides, marketing is now so complex and effort-intensive that it only makes sense to have experts in your corner. A dedicated […]
3 Questions to Ask Your Digital Marketing Agency in 2024
When you’re working with a digital marketing agency, communication is the key to success. It’s crucial you can get in touch with your digital marketing team through a dedicated project manager when you need them. Accessibility ensures that everyone stays on the same page. But it’s just as important to have regular meetings that set […]
Marketing Should Be Both Predictable and Unexpected
When it comes to marketing, the best thing to do is expect the unexpected. What? Marketing is about more than tools and strategies. It’s also about how you make people feel. Good marketing is your chance to foster trust. It has the power to create a connection with people who haven’t met you in person. […]
