Category: Orthodontist Marketing

Blog Writing For Orthodontists: Why Those That Do See Big Gains In Search Traffic

Blog Writing For Orthodontists: Why Those That Do See Big Gains In Search Traffic Blog Writing For Orthodontists: Why Those That Do See Big Gains In Search Traffic

When you became an orthodontist, you probably had no plans to write the next great American novel. Yet, while you were working hard to learn your trade and launch your practice, the nature of marketing changed. These days, the most successful companies are those that embrace the life of an online publisher. That’s especially true […]

How Content Marketing for Orthodontists Makes Customer Retention a Little Easier

How Content Marketing for Orthodontists Makes Customer Retention a Little Easier How Content Marketing for Orthodontists Makes Customer Retention a Little Easier

Customer retention is one of the biggest challenges orthodontists have. Orthodontist marketing often focuses on getting patients into the chair for the first time. But it also has a big role in making sure they come back again and again. And once their immediate needs are met – no matter if they’re an adult or […]

Rethinking SEO for Orthodontists: How Making It About Existing Patients Is The Best Approach

Rethinking SEO for Orthodontists: How Making It About Existing Patients Is The Best Approach Rethinking SEO for Orthodontists: How Making It About Existing Patients Is The Best Approach

When it comes to finding customers, orthodontist marketing is at a disadvantage. You have two pools to fish from: Adults who have had untreated orthodontic issues for a relatively long time Children of parents who are familiar with orthodontics and willing to use it Although lots of orthodontist marketing is aimed at parents, you can […]

Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out

Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out

“It’s time to get excited about orthodontics!” Let’s face it: Sometimes, marketing for orthodontists can be a hard sell. On the one hand, you’ve got kids and teens who aren’t always thrilled about the prospect of getting braces. On the other, you have adults. Sure, they can benefit from orthodontic care. But a lot of […]

How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families

How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families

Orthodontist marketing is the key to getting more patients through the doors of your practice. Over the last few years, Central Florida orthodontists who want to grow and retain their independence have had success positioning themselves as family orthodontists who can help kids, teens, and adults. Once your orthodontist marketing takes hold, quality of care […]

Website Checkup: 5 Things Orthodontists Need To Improve Right Now

Website Checkup: 5 Things Orthodontists Need To Improve Right Now Website Checkup: 5 Things Orthodontists Need To Improve Right Now

Orthodontist marketing has never been more important than it is today, especially for independent Central Florida orthodontists who want to stay that way. As the payer landscape changes and more insurance covers orthodontic services, large organizations are snapping up small orthodontists. Independent orthodontists have advantages over vast state and regional enterprises. The biggest is their […]

3 Ways Orthodontists Are Leveraging TikTok to Connect With Their Audience in a More Personal Way

3 Ways Orthodontists Are Leveraging TikTok to Connect With Their Audience in a More Personal Way 3 Ways Orthodontists Are Leveraging TikTok to Connect With Their Audience in a More Personal Way

Most business owners first heard about TikTok when former President Trump made it an administration priority to get it banned in 2020. At that time, it would’ve been surprising to think that this app, which mostly seems to feature teens dancing and playing Fortnite, could be a marketing tool. Since then, it has continued to […]

Top 5 Marketing Ideas For Independently Owned Orthodontist Offices

Top 5 Marketing Ideas For Independently Owned Orthodontist Offices Top 5 Marketing Ideas For Independently Owned Orthodontist Offices

Like other businesses, orthodontists need to maintain a rapport with customers to keep income stable. This is especially crucial when it comes to orthodontic work, as each patient only has a certain amount of treatments they need to maintain their smile. In other words, you need to be sure you are building a sterling reputation […]

Orthodontists: How to Make the Perfect Gift Basket for Your Referral Partners

Orthodontists: How to Make the Perfect Gift Basket for Your Referral Partners Orthodontists: How to Make the Perfect Gift Basket for Your Referral Partners

Referral partnerships are one of the secret weapons that Central Florida orthodontists can use to make sure they have a steady stream of new patients coming right to their door. As the name suggests, a referral partner is a business that refers customers to you. There are two kinds of referral partners in an integrated […]

Fun Ideas For Orthodontists That Run Contests and Giveaways On Social Media

Fun Ideas For Orthodontists That Run Contests and Giveaways On Social Media Fun Ideas For Orthodontists That Run Contests and Giveaways On Social Media

When it comes to Central Florida orthodontist marketing, you want to be sure your audience is paying attention. It’s important to post regularly on social media, but it won’t help if no one reads! Between visits, orthodontist marketing is what keeps you connected with your patients. There’s a lot of value you can offer, even […]

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