4 Social Media Themes for Central Florida Orthodontists
Social media is a perfect fit for modern orthodontist marketing. Orthodontist marketing needs to stand out from the crowd to hold attention between patient visits. When your content helps patients achieve their goals, they’re more likely to sit up and take notice. That strengthens your relationship and helps ensure they will follow your advice throughout […]
Marketing for Orthodontists: Top 3 Ideas For Thanking Your Referral Partners
When it comes to orthodontist marketing, there are few allies more important than your referral partners. For a constant stream of patients, service-oriented businesses like orthodontists need a network of brand advocates. Referral partners do amazing work for orthodontic practices like yours, building bridges so you reach more people. A referral is one of the […]
Blog Writing For Orthodontists: Why Those That Do See Big Gains In Search Traffic
When you became an orthodontist, you probably had no plans to write the next great American novel. Yet, while you were working hard to learn your trade and launch your practice, the nature of marketing changed. These days, the most successful companies are those that embrace the life of an online publisher. That’s especially true […]
How Content Marketing for Orthodontists Makes Customer Retention a Little Easier
Customer retention is one of the biggest challenges orthodontists have. Orthodontist marketing often focuses on getting patients into the chair for the first time. But it also has a big role in making sure they come back again and again. And once their immediate needs are met – no matter if they’re an adult or […]
Rethinking SEO for Orthodontists: How Making It About Existing Patients Is The Best Approach
When it comes to finding customers, orthodontist marketing is at a disadvantage. You have two pools to fish from: Adults who have had untreated orthodontic issues for a relatively long time Children of parents who are familiar with orthodontics and willing to use it Although lots of orthodontist marketing is aimed at parents, you can […]
Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out
“It’s time to get excited about orthodontics!” Let’s face it: Sometimes, marketing for orthodontists can be a hard sell. On the one hand, you’ve got kids and teens who aren’t always thrilled about the prospect of getting braces. On the other, you have adults. Sure, they can benefit from orthodontic care. But a lot of […]
How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families
Orthodontist marketing is the key to getting more patients through the doors of your practice. Over the last few years, Central Florida orthodontists who want to grow and retain their independence have had success positioning themselves as family orthodontists who can help kids, teens, and adults. Once your orthodontist marketing takes hold, quality of care […]
Website Checkup: 5 Things Orthodontists Need To Improve Right Now
Orthodontist marketing has never been more important than it is today, especially for independent Central Florida orthodontists who want to stay that way. As the payer landscape changes and more insurance covers orthodontic services, large organizations are snapping up small orthodontists. Independent orthodontists have advantages over vast state and regional enterprises. The biggest is their […]
3 Ways Orthodontists Are Leveraging TikTok to Connect With Their Audience in a More Personal Way
Most business owners first heard about TikTok when former President Trump made it an administration priority to get it banned in 2020. At that time, it would’ve been surprising to think that this app, which mostly seems to feature teens dancing and playing Fortnite, could be a marketing tool. Since then, it has continued to […]
