How Content Marketing for Orthodontists Makes Customer Retention a Little Easier

How Content Marketing for Orthodontists Makes Customer Retention a Little Easier

Customer retention is one of the biggest challenges orthodontists have. Orthodontist marketing often focuses on getting patients into the chair for the first time. But it also has a big role in making sure they come back again and again. And once their immediate needs are met – no matter if they’re an adult or […]

How Do I Write An Effective Blog Post For A Business Website?

How Do I Write An Effective Blog Post For A Business Website?

Blogs are the cornerstone of a good digital marketing strategy. They’re the #1 way to raise your visibility online. Every time you publish helpful, informative content, you have the opportunity to show up more prominently in online searches related to your business. These, in turn, help new customers find you. The ultimate business website is […]

Why It’s OK For Marketing to be One Of Your Biggest Expenses

Why It's OK For Marketing to be One Of Your Biggest Expenses

When businesses need to save money, marketing is often one of the first things on the chopping block – if not the first thing. But it’s crucial to understand that a robust marketing budget is a sign of a healthy business. In fact, it’s A-OK for marketing to be among your biggest expenses. For a business […]