Is your website doing everything it could be doing to empower your business? For most businesses, the answer is no. The bad news is that applies to you. The good news is, that it also applies to almost all of your competitors. Making a commitment to get every drop of value out of your website […]
Everyone knows they need a strong brand. But what does that mean? Branding is crucial in Central Florida. You know that the better your brand is, the more likely you are to benefit from favorable word of mouth. Word of mouth is the ultimate marketing asset: It’s effective, it’s free, and it does your work […]
Customer retention is one of the biggest challenges orthodontists have. Orthodontist marketing often focuses on getting patients into the chair for the first time. But it also has a big role in making sure they come back again and again. And once their immediate needs are met – no matter if they’re an adult or […]
You know your business needs a website. But knowing that you’ll get real value from it is another story. Some businesses have spent thousands of dollars on their website only to discover that it was, in effect, built to fail. No matter what they do, they can’t seem to attract the traffic they need to […]
Blogs are the cornerstone of a good digital marketing strategy. They’re the #1 way to raise your visibility online. Every time you publish helpful, informative content, you have the opportunity to show up more prominently in online searches related to your business. These, in turn, help new customers find you. The ultimate business website is […]
When businesses need to save money, marketing is often one of the first things on the chopping block – if not the first thing. But it’s crucial to understand that a robust marketing budget is a sign of a healthy business. In fact, it’s A-OK for marketing to be among your biggest expenses. For a business […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.