Month: June 2022

A Step-by-Step Guide For Increasing Quality Traffic to Your Website

A Step-by-Step Guide For Increasing Quality Traffic to Your Website A Step-by-Step Guide For Increasing Quality Traffic to Your Website

Once you have a website, getting traffic is usually seen as the next step. But not all traffic is created equal. In fact, traffic that doesn’t convert is useless. Conversion describes the actions people take as they go from prospect to lead to customer. For your website to deliver value, it needs to be set […]

Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out

Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out Get Creative, Orthodontists. 5 Tips For Creating Social Media Content That Stands Out

“It’s time to get excited about orthodontics!” Let’s face it: Sometimes, marketing for orthodontists can be a hard sell. On the one hand, you’ve got kids and teens who aren’t always thrilled about the prospect of getting braces. On the other, you have adults. Sure, they can benefit from orthodontic care. But a lot of […]

Hiring A Marketing Agency: What Does “Full Service” Mean?

Hiring A Marketing Agency: What Does “Full Service” Mean? Hiring A Marketing Agency: What Does "Full Service" Mean?

You don’t have to take our word for it, but for most Central Florida businesses, hiring a marketing agency is a good bet. It provides the opportunity to get concrete, sustainable results from digital marketing, all without the expense of recruiting a marketing director. (In fact, you can retain the talent of an entire agency […]

Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention

Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention

Medical practices are in a tough spot when it comes to customer retention. The healthcare decisions of many customers are guided by their insurance. If they can no longer get care covered, they may be driven to look at other practices practically overnight. But that doesn’t mean medical practices can’t do anything about customer retention. […]

Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously

Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously

Stay with us, here. Online advertising is getting harder. Change is noticeable on all platforms, and it’s coming fast. Ads that would once have been profitable now cost 2x-3x more. Often, they don’t produce a single appointment or sale. Many ads that would have been just fine before are now deemed “low quality” and result […]

How Talking About Florida’s Biggest Pests Can Help Pest Control Companies With Their Marketing

How Talking About Florida’s Biggest Pests Can Help Pest Control Companies With Their Marketing How Talking About Florida's Biggest Pests Can Help Pest Control Companies With Their Marketing

Wondering how to make pest control marketing work for you? Sometimes, the key is to raise the stakes. In Central Florida and beyond, most people don’t spend a lot of time thinking about pests. It’s literally “out of sight, out of mind.” The bedrock of pest control marketing is helpful and informative content discussing the […]

How Much Should A Website Cost In 2022?

How Much Should A Website Cost In 2022? How Much Should A Website Cost In 2022?

In the end, a website shouldn’t cost anything – because it delivers ROI far exceeding its costs. Between now and then, what happens? There’s a lot of confusion out there about the cost of a website. Some “website builders” claim you shouldn’t pay anything at all, or at least not more than $20, as long […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.