Category: Website Design

3 Ways to Improve Your Website With Custom Photography and Video

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3 Ways to Improve Your Website With Custom Photography and Video 3 Ways to Improve Your Website With Custom Photography and Video

When you want to establish trust and build credibility, visual content is key. Photos, illustrations, infographics, and the king of them all – video – can create an instant positive impression that stops scrolling thumbs. Visual content tailored to your brand’s message makes a difference, not only on a social media platform but within your […]

3 Reasons Medical Practices Should Refresh Their Websites Now

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3 Reasons Medical Practices Should Refresh Their Websites Now 3 Reasons Medical Practices Should Refresh Their Websites Now

The old days of pandemic restrictions are in the rearview mirror, so you might think your practice’s website is less important than it was. But medical practice marketing is as indispensable as ever. If your website is out of date, you’re missing a golden opportunity to attract your future patients. Telehealth is no longer in […]

5 Reasons Medical Practices Should Get Serious About Their Websites

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5 Reasons Medical Practices Should Get Serious About Their Websites 5 Reasons Medical Practices Should Get Serious About Their Websites

If you don’t think your medical practice needs a good website, you’re still living in 2020. As the pandemic emergency officially ends in May 2023 and new restrictions on telehealth come into play, many medical practice leaders are wondering whether digital technology will continue to be an important aspect of their growth and customer retention […]

How Do Pillar Pages Work?

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How Do Pillar Pages Work? How Do Pillar Pages Work?

Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]

What Are Pillar Pages And How Will They Help With SEO?

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What Are Pillar Pages And How Will They Help With SEO? What Are Pillar Pages And How Will They Help With SEO?

You already know “having a website” isn’t enough. You need a website people actually find. Once they find it, they need to stick around a while. For most businesses, the introduction to your brand happens when someone types in a search query that’s a close match to your blog content. Word-for-word queries users type in […]

Why Are Marketing Agency Websites So Hard To Navigate?

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Why Are Marketing Agency Websites So Hard To Navigate? Why Are Marketing Agency Websites So Hard To Navigate?

Looking at a marketing agency website, you’d think they’d want to put their best foot forward. Often, though, the effect you get from digging into one of these websites is exactly the opposite. Marketing agency websites can be confusing, convoluted, and give you the runaround. That’s bizarre considering almost all of them want to sell […]

How To Know When It’s Time For A Website Refresh: 3 Telltale Signs

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How To Know When It’s Time For A Website Refresh: 3 Telltale Signs How To Know When It's Time For A Website Refresh: 3 Telltale Signs

Is your website starting to show its age? A website isn’t just a fancy digital brochure. You can add to it and change it at any time. In most cases, a website can come back to life with a few targeted updates focusing on your customers and their needs. If your website has never performed, […]

How Often Should You Redesign Your Company Website?

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How Often Should You Redesign Your Company Website? How Often Should You Redesign Your Company Website?

If you’re like most business owners, redesigning your company website is the last thing on your mind. But if you haven’t thought about it lately, odds are good it’s past time to do it. Gone are the days when a website was just a fancy digital brochure for your business. People now start their search […]

7 Reasons Your Business Needs A New Website, And Why A Marketing Agency Should Build It

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7 Reasons Your Business Needs A New Website, And Why A Marketing Agency Should Build It 7 Reasons Your Business Needs A New Website, And Why A Marketing Agency Should Build It

Is your website doing everything it could be doing to empower your business? For most businesses, the answer is no. The bad news is that applies to you. The good news is, that it also applies to almost all of your competitors. Making a commitment to get every drop of value out of your website […]

How Much Should A Website Cost In 2022?

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How Much Should A Website Cost In 2022? How Much Should A Website Cost In 2022?

In the end, a website shouldn’t cost anything – because it delivers ROI far exceeding its costs. Between now and then, what happens? There’s a lot of confusion out there about the cost of a website. Some “website builders” claim you shouldn’t pay anything at all, or at least not more than $20, as long […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.