We can all agree that marketing in 2019 has evolved greatly over the past decade. While many consumers were turning to the internet in 2009 to research products and services, there has been a noticeable shift in the way that consumers interact with brands online today. How Has Marketing Changed? Years ago, businesses were in […]
If you’re like most businesses, you invest a lot of time and money into putting together digital marketing campaigns for your business. You then put a team together to tackle content creation to drive campaign results. However, when it comes to measuring the ROI of your digital marketing campaign, many businesses aren’t equipped to measure […]
From a marketing standpoint, we live in a world where it’s more difficult than ever to stand out. There’s so much noise and content floating around on the internet that it’s become imperative to find a way to distinguish your brand to stand apart from the competition. Is it possible to use your website, blog, […]
By definition, branding is the effort that you put into making your name, symbol, and/or design identifiable to your company. When branding is done well, your target audience will be able to easily distinguish your product from the competition’s and have a clear understanding of why you’re the better choice. By making branding the basis […]
Considering that 8 in 10 consumers are now shopping online, your website serves as your digital storefront. You would never operate from a dilapidated brick-and-mortar store location that paints your business in an unprofessional light, and you need to have the same mindset with your website. The more intuitive and user-friendly your website is, the […]
If you’re using Facebook to promote your business, undoubtedly one of the dilemmas that you’re faced with is how to expand the reach of your organic content. Enhancements to the Facebook algorithm make it almost necessary for businesses to pay to promote their content if they want to get it in front of their audience. […]
Think about some of the most successful marketing campaigns of all time. Some of the more recent campaigns that come to mind include “The Most Interesting Man in the World” campaign for Dos Equis beer and “The Man Your Man Could Smell Like” campaign by Old Spice. What do these campaigns have in common? They […]
Most people know that the golden rule of real estate is location, location, location. While you may not think that real estate and digital media buying have much in common, the principle of “location, location, location” is crucial to success in both industries. To use digital marketing to strengthen your branding strategy and create awareness, […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.