Month: January 2022

How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising

How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising

Apple, Facebook, and Google created the modern digital advertising infrastructure. Now, in many ways, they are destroying it. The promise of digital advertising is simple and alluring: Companies of any size have the opportunity to get their message in front of consumers. Because each ad is tied to a specific digital property, brands that provide […]

Social Media Marketing Is Changing. Here’s How to Keep it Going Strong

Social Media Marketing Is Changing. Here’s How to Keep it Going Strong Social Media Marketing Is Changing. Here’s How to Keep it Going Strong

With fresh scandals rocking the social media world, revelations from inside Facebook are casting a harsh light on social media. For the first time since Facebook debuted in 2004, the long-term effects of social media on health and society are being widely questioned. This comes at the same time organic reach is declining on Facebook, […]

Top 5 Marketing Ideas For Independently Owned Orthodontist Offices

Top 5 Marketing Ideas For Independently Owned Orthodontist Offices Top 5 Marketing Ideas For Independently Owned Orthodontist Offices

Like other businesses, orthodontists need to maintain a rapport with customers to keep income stable. This is especially crucial when it comes to orthodontic work, as each patient only has a certain amount of treatments they need to maintain their smile. In other words, you need to be sure you are building a sterling reputation […]

Three Search Engine Optimization Ranking Factors to Look Out for in 2022

Three Search Engine Optimization Ranking Factors to Look Out for in 2022 Three Search Engine Optimization Ranking Factors to Look Out for in 2022

Search engine optimization is a series of best practices that help raise your website’s visibility in searches relevant to your business. The better your SEO, the easier it is for prospective customers to find you at the moment they are most interested in what you have to say. There are two basic categories to SEO: […]

Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed

Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed

2021 brought unprecedented changes to every part of society and the economy. Over the year, many business owners have been focused on the simple challenge of staying afloat, all while minimizing disease risk for their team. It’s hard to look at the big picture when the daily reality is so challenging. But now, as a […]

The Biggest Website Design Trends Hitting the Scene in 2022

The Biggest Website Design Trends Hitting the Scene in 2022 The Biggest Website Design Trends Hitting the Scene in 2022

From the outside, it might seem website design hasn’t changed much lately. But new trends are starting to percolate. Designers across the United States are adjusting practices to fit new consumer preferences sparked by more time spent indoors and online. When it comes to modern website design, usability is the central thing to think about. […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.