Month: October 2022

When a new small business is first launched, the head of marketing is usually the same person in charge of everything else: The owner. That may work for a while, depending on the nature of the business – you are your own best selling point. Sooner or later, though, you need to go to the […]

When you’re choosing a marketing agency, it’s vital to make the right decision the first time. Having to unwind the relationship, step back, and start over could set your marketing plan back by a year or more. To get it done right, start with these questions: 1) What is their experience in your industry? Are […]