January 2025: What’s Happening In Digital Marketing

Google’s new core update clears the way for big changes ahead. Top-ranking websites still hold the advantage in the AI Overview era. LinkedIn reveals insights about effective social media advertising. Informational content marketing is winning out over commercial. Bluesky’s sustained growth may soon put it on par with its rivals. Google Core Update Sets the […]
December 2024: What’s Happening In Digital Marketing

December 2024: What’s Happening in Digital Marketing Google will now look more closely at product and service promotions from reputable websites. AI Overview continues to take up a larger share of Google search, now with its own advertising. Bluesky’s breakout growth might make it a worthy addition to your digital marketing strategy. New stats name […]
November 2024: What’s Happening In Digital Marketing

New Google search advertising options aim to increase the time users spend in the ad experience. More than half of all U.S. holiday season digital purchases will happen on mobile devices in 2024. YouTube will be even more compelling after design changes that will start rolling out in November. LinkedIn’s live event ads make it […]
October 2024: What’s Happening In Digital Marketing

TikTok expands the options and visibility of its digital advertising offerings in the United States. Google will now help you to utilize your videos in multiple formats for online ad campaigns. Reddit launches advertising and marketing tools as forums keep rising in search visibility. A new analysis demystifies the top ways to get your video […]
September 2024: What’s Happening In Digital Marketing

September 2024 Digital Marketing Highlights Google’s August 2024 core update rocks the boat on search rankings for a broad swath of websites. New “information gain” patent suggests Google wants ways to single out and penalize AI content. The FTC’s ban on unethical social media and review practices is written and will soon be enforced. Popular […]
August 2024: What’s Happening In Digital Marketing

August 2024 Digital Marketing Highlights TikTok and YouTube take top spots in consumer spending in recent digital marketing study. “Made for Advertising” websites are devouring the internet (and your advertising budget.) Gen Z continues to turn away from traditional search, leaning on mobile-friendly platforms. Serious new scam hits Google My Business pages for local businesses […]
Do You Have The Right Team? Why Experienced Business Owners Look At Digital Marketing As An Investment

Business is a team sport. Sure, many great companies started when a lone entrepreneur had an amazing idea. And sure, startup culture idolizes wearing many hats. But when it’s time for that initial vision to mature into a sustainable business, it’s crucial to have the right people in the right roles. Savvy business owners understand […]
July 2024: What’s Happening In Digital Marketing

July 2024 Digital Marketing Highlights Google TV’s unified platform makes connected TV advertising more accessible. Reddit’s ongoing revamp offers some attractive new marketing opportunities. Fresh changes from LinkedIn to raise the value of on-platform brand building. Whoops! Google pulling back on AI Overviews in its organic search results. Five states to adopt new privacy laws […]
June 2024: What’s Happening In Digital Marketing

June 2024 Digital Marketing Highlights The genie is out of the bottle on Google “AI Overviews” – but the results are less than magical. Google expands its indexing to include the most popular e-book file format, but there’s a catch. Big G’s crackdown on Site Reputation Abuse and Expired Domain Abuse continues to gain steam. […]