Category: Digital Marketing

Hiring A Marketing Agency: What Does “Full Service” Mean?

Hiring A Marketing Agency: What Does “Full Service” Mean? Hiring A Marketing Agency: What Does "Full Service" Mean?

You don’t have to take our word for it, but for most Central Florida businesses, hiring a marketing agency is a good bet. It provides the opportunity to get concrete, sustainable results from digital marketing, all without the expense of recruiting a marketing director. (In fact, you can retain the talent of an entire agency […]

Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention

Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention

Medical practices are in a tough spot when it comes to customer retention. The healthcare decisions of many customers are guided by their insurance. If they can no longer get care covered, they may be driven to look at other practices practically overnight. But that doesn’t mean medical practices can’t do anything about customer retention. […]

Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously

Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously

Stay with us, here. Online advertising is getting harder. Change is noticeable on all platforms, and it’s coming fast. Ads that would once have been profitable now cost 2x-3x more. Often, they don’t produce a single appointment or sale. Many ads that would have been just fine before are now deemed “low quality” and result […]

Blog Writing: Using Google Search Console to Capture Relevant Topics

Blog Writing: Using Google Search Console to Capture Relevant Topics Blog Writing: Using Google Search Console to Capture Relevant Topics

Blog writing is the cornerstone of your search engine optimization strategy. (Yes, really.) Digital marketing has changed a lot over the years. Throughout the whole history of Google, however, one thing has remained the same: To raise their online visibility, websites need terrific content. The more effective that content is at answering questions and solving […]

Agency Secrets: 3 Of Our Favorite Marketing Tools

Agency Secrets: 3 Of Our Favorite Marketing Tools Agency Secrets: 3 Of Our Favorite Marketing Tools

One of the secrets to success for any marketing agency is the right technology. When they get together, marketers love to talk about their tech stack and all the tools that work together to deliver their results. There’s no end to specialized software tools for marketers, and it’s essential to have the right one for the […]

How Much Should My Business Spend On Marketing and Advertising During A Recession?

How Much Should My Business Spend On Marketing and Advertising During A Recession? How Much Should My Business Spend On Marketing and Advertising During A Recession?

Warning signals are flashing that a recession may be on the way. If so, it would be a quick end to a short period of post-COVID recovery. It’s important for Central Florida business owners to consider what the future might hold. Before you know it, it may be time to make some tough decisions. Many […]

Digital Marketing vs. Advertising: Key Differences and How They Work Together

Digital Marketing vs. Advertising: Key Differences and How They Work Together Digital Marketing vs. Advertising: Key Differences and How They Work Together

No matter what industry you’re in or where in Central Florida you are, one thing is for certain: The majority of your future customers will find you online. Digital marketing is your most crucial link to all those people. The earlier you get started, the sooner it can deliver compounding results with greater online visibility, […]

Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People

Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People

For years now, digital advertising has exceeded everyone’s expectations. Online advertising has beaten analysts’ predictions year after year going back to 2000. It now makes up a tremendous share of overall advertising – 64.4% of the total global spend of $763 billion that’s expected in 2022. Many of the biggest drivers of this growth are […]

3 Critical Elements of Digital Marketing You Don’t Want To Skip Out On

3 Critical Elements of Digital Marketing You Don’t Want To Skip Out On 3 Critical Elements of Digital Marketing You Don't Want To Skip Out On

Digital marketing can make the difference between success and failure for Central Florida businesses. Over the last few years, more people have become comfortable doing research and making buying decisions online. What was once unthinkable – like buying a house without ever setting foot in it – is now commonplace. No matter who your ideal […]

Tips to Ensure Your Email Marketing Campaigns Don’t End Up In The Trash

Tips to Ensure Your Email Marketing Campaigns Don’t End Up In The Trash Tips to Ensure Your Email Marketing Campaigns Don't End Up In The Trash

Your email list is one of the most important assets you have. Email marketing is thought of as the digital marketing technique with the highest ROI, granting an average ROI of $36 for every dollar. It’s inexpensive to launch and can run in the background almost effortlessly. The bigger your list, the more valuable it […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.