Category: Digital Marketing

Best Marketing Agencies In Tampa: Questions To Ask Before You Hire

Best Marketing Agencies In Tampa: Questions To Ask Before You Hire Best Marketing Agencies In Tampa: Questions To Ask Before You Hire

Are you looking for the best marketing agency in Tampa? Small and mid-sized businesses can gain a real advantage when they use a marketing agency right in their own local area. A truly local marketing agency understands your audience. It has the insights to connect your brand with its needs and expectations. A local marketing […]

4 Expenses Your Business Should Put On The AMEX

4 Expenses Your Business Should Put On The AMEX 4 Expenses Your Business Should Put On The AMEX

An American Express card is one of the best tools you can have in your wallet. With its strong connection to small businesses through events like Small Business Saturday, your company can benefit, too. With the right American Express card, you can get useful perks and benefits every time you make the purchases your business […]

Should I Hire A Marketing Agency? 3 Signs It’s Time To Upgrade

Should I Hire A Marketing Agency? 3 Signs It’s Time To Upgrade Should I Hire A Marketing Agency? 3 Signs It's Time To Upgrade

When a new small business is first launched, the head of marketing is usually the same person in charge of everything else: The owner. That may work for a while, depending on the nature of the business – you are your own best selling point. Sooner or later, though, you need to go to the […]

Top 5 Questions To Ask Yourself Before Signing On With A Marketing Agency

Top 5 Questions To Ask Yourself Before Signing On With A Marketing Agency Top 5 Questions To Ask Yourself Before Signing On With A Marketing Agency

When you’re choosing a marketing agency, it’s vital to make the right decision the first time. Having to unwind the relationship, step back, and start over could set your marketing plan back by a year or more. To get it done right, start with these questions: 1) What is their experience in your industry? Are […]

You Can’t Do Advertising Without First Doing Marketing, Here’s Why

You Can’t Do Advertising Without First Doing Marketing, Here’s Why You Can't Do Advertising Without First Doing Marketing, Here's Why

Online advertising has the potential to bring your website instant traffic. It’s a tempting proposition. And it’s almost always the wrong thing to do. Time after time, small and mid-sized businesses put down money, turn on their ads … and find they’ve gotten less than nothing. They don’t see any improvement in calls or sales, […]

How Central Florida Businesses Are Saving Thousands By Outsourcing Their Marketing

How Central Florida Businesses Are Saving Thousands By Outsourcing Their Marketing How Central Florida Businesses Are Saving Thousands By Outsourcing Their Marketing

Looking for a marketing company near me? To compete in 2022, you should be. Marketing is what draws the right customers to you at the right times. In today’s digital world, it’s what makes you findable. Central Florida business owners know that marketing matters, but it’s not always a high priority. In fact, marketing investments […]

How Content Marketing for Orthodontists Makes Customer Retention a Little Easier

How Content Marketing for Orthodontists Makes Customer Retention a Little Easier How Content Marketing for Orthodontists Makes Customer Retention a Little Easier

Customer retention is one of the biggest challenges orthodontists have. Orthodontist marketing often focuses on getting patients into the chair for the first time. But it also has a big role in making sure they come back again and again. And once their immediate needs are met – no matter if they’re an adult or […]

How Do I Write An Effective Blog Post For A Business Website?

How Do I Write An Effective Blog Post For A Business Website? How Do I Write An Effective Blog Post For A Business Website?

Blogs are the cornerstone of a good digital marketing strategy. They’re the #1 way to raise your visibility online. Every time you publish helpful, informative content, you have the opportunity to show up more prominently in online searches related to your business. These, in turn, help new customers find you. The ultimate business website is […]

Why It’s OK For Marketing to be One Of Your Biggest Expenses

Why It’s OK For Marketing to be One Of Your Biggest Expenses Why It's OK For Marketing to be One Of Your Biggest Expenses

When businesses need to save money, marketing is often one of the first things on the chopping block – if not the first thing. But it’s crucial to understand that a robust marketing budget is a sign of a healthy business. In fact, it’s A-OK for marketing to be among your biggest expenses. For a business […]

Marketing As A Utility: Why A Discussion of ROI Is Complicated

Marketing As A Utility: Why A Discussion of ROI Is Complicated Marketing As A Utility: Why A Discussion of ROI Is Complicated

Done right, consistently and over a long time, digital marketing should be free. Yes, free. When digital marketing is founded on best practices, it delivers a return on your investment. Marketing isn’t alone in this, naturally. Nearly every time you put money into your business, you should get more out of it. But, for obvious […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.