You can learn a lot about a digital marketing agency through its website and reviews. But even a sleek website doesn’t prove what an agency can really do. And reviews aren’t always as honest as they could be. To know if an agency’s got the goods, you have to schedule a consultation. Phone, video, or […]
From the start, online advertising conjured up one big promise: Overnight website traffic. But no matter where you look in the history of digital marketing, this has come with a big asterisk. Long ago in the pre-Google days, online advertising mostly consisted of banner ads. With quaint names like “skyscraper” and “eye blaster,” they were […]
Advertising and marketing – they’re related but distinct. When you choose online advertising, you’re investing a certain amount of money on the probability of getting “overnight” traffic. Getting the traffic doesn’t guarantee it will convert into sales, but if you’ve got lots of data on your audience, you can calculate the return on investment from […]
Most small businesses close within the first two years. Freelance marketers might dabble here and there, then say they have years of experience. But for a full-service marketing agency to last a decade, lots of things have to go right. Bringing a complete marketing team under one roof creates the potential for world-class service no individual […]
Real estate is about relationships. No matter where you are in your real estate career, digital marketing can help you find the right customers to move your business forward. As Millennials and Generation Z take center stage in the housing market, they are going online to find the right agent for them. The vast majority […]
Social media provides one of the best opportunities for small and mid-sized businesses to stand toe to toe with the biggest on the block. When you post to social media, you’re talking to the same audience they are. Getting attention comes down to producing value for followers, not spending more money. This is an invigorating […]
Lights … camera … ACTION! A marketing director’s job might not be as flashy as helming a blockbuster film, but it’s every bit as important. In short, the marketing director is in charge of everything that goes into the marketing strategy, from concept to execution. There’s a lot more to it than meets the eye. […]
Are you looking for the best marketing agency in Tampa? Small and mid-sized businesses can gain a real advantage when they use a marketing agency right in their own local area. A truly local marketing agency understands your audience. It has the insights to connect your brand with its needs and expectations. A local marketing […]
An American Express card is one of the best tools you can have in your wallet. With its strong connection to small businesses through events like Small Business Saturday, your company can benefit, too. With the right American Express card, you can get useful perks and benefits every time you make the purchases your business […]
When a new small business is first launched, the head of marketing is usually the same person in charge of everything else: The owner. That may work for a while, depending on the nature of the business – you are your own best selling point. Sooner or later, though, you need to go to the […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.