Category: Digital Marketing

Top 5 Marketing Ideas For Independently Owned Orthodontist Offices

Top 5 Marketing Ideas For Independently Owned Orthodontist Offices Top 5 Marketing Ideas For Independently Owned Orthodontist Offices

Like other businesses, orthodontists need to maintain a rapport with customers to keep income stable. This is especially crucial when it comes to orthodontic work, as each patient only has a certain amount of treatments they need to maintain their smile. In other words, you need to be sure you are building a sterling reputation […]

Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed

Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed

2021 brought unprecedented changes to every part of society and the economy. Over the year, many business owners have been focused on the simple challenge of staying afloat, all while minimizing disease risk for their team. It’s hard to look at the big picture when the daily reality is so challenging. But now, as a […]

The Biggest Website Design Trends Hitting the Scene in 2022

The Biggest Website Design Trends Hitting the Scene in 2022 The Biggest Website Design Trends Hitting the Scene in 2022

From the outside, it might seem website design hasn’t changed much lately. But new trends are starting to percolate. Designers across the United States are adjusting practices to fit new consumer preferences sparked by more time spent indoors and online. When it comes to modern website design, usability is the central thing to think about. […]

Stop Chasing Leads! Turn Your Focus to Marketing-based Customer Retention Strategy For Healthy, Sustainable Growth

Stop Chasing Leads! Turn Your Focus to Marketing-based Customer Retention Strategy For Healthy, Sustainable Growth Stop Chasing Leads! Turn Your Focus to Marketing-based Customer Retention Strategy For Healthy, Sustainable Growth

Businesses rarely take off like a rocket. Most aren’t built to do that. The concept of scalability means being able to meet the needs of your new customers as your brand’s reputation expands and you touch more people. Only a handful of businesses can scale without adding overhead, like people, equipment, and software. And all […]

Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy

Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy

“If you build it, they will come.” This quote is the single biggest misconception people have about marketing their business online. It’s impossible to know the exact number, but experts estimate there are about 1.7 billion websites on the internet. The total changes every day as more websites are launched and others disappear into the […]

How Doctors Can Use LinkedIn To Grow Their Influence

How Doctors Can Use LinkedIn To Grow Their Influence How Doctors Can Use LinkedIn To Grow Their Influence

LinkedIn might just be the best social media marketing option for doctors. Compared to other social media platforms, LinkedIn users tend to be more career-focused, have more disposable income, and be more proactive about preventive care. Many of them are on LinkedIn to build their “personal brand.” That means sharing their expertise with others in […]

Signs Your Digital Marketing Needs A Full Service Makeover

Signs Your Digital Marketing Needs A Full Service Makeover Signs Your Digital Marketing Needs A Full Service Makeover

You know you need to be marketing your business online. And odds are you’ve already given it a try. Small Florida businesses are at a disadvantage when it comes to digital marketing. Many entrepreneurs see it as something they can or should be able to do on their own. But when months roll by without […]

3 Reasons Orthodontists Need An Integrated Marketing Plan in 2022

3 Reasons Orthodontists Need An Integrated Marketing Plan in 2022 3 Reasons Orthodontists Need An Integrated Marketing Plan in 2022

What is your dental office marketing all about? Are you marketing with purpose? There are two definitions of marketing with purpose: Marketing in accordance with a reliable, repeatable, data-driven marketing plan Marketing with values and mission at the forefront, going beyond making money Many orthodontists have #2 figured out. They know that by practicing their […]

Marketing For Medical Practices: Top 3 Things You Should Focus On

Marketing For Medical Practices: Top 3 Things You Should Focus On Marketing For Medical Practices: Top 3 Things You Should Focus On

Medical practice marketing is more crucial than ever in helping your business succeed. To see patients, medical practices first need to be seen – online and off. In an environment where the average person has thousands of sources for medical information, not all trustworthy, a marketing plan is imperative. It is your opportunity to support […]

11 Best Online Content Ideas For Dental Office Marketing

11 Best Online Content Ideas For Dental Office Marketing 11 Best Online Content Ideas For Dental Office Marketing

Here’s a question you might not have thought much about: When a dentist needs a dentist in your local area, who do they go to? Dentists stand out among healthcare practitioners in that they may be able to diagnose their own issues, but there are few ways to do their own treatments. Like other physicians, […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.