Category: Digital Marketing

Why Marketing Is No Longer A One-Time Investment

Why Marketing Is No Longer A One-Time Investment Why Marketing Is No Longer A One-Time Investment

There’s no “one size fits all” solution for success, but one thing is for sure. Most of the best things about your business require commitment. Years ago, it was possible to drive immediate traffic to a website using online advertising. The landscape has shifted. Advertisers who never make any sales through platforms like Google and […]

Who’s The Best Marketing Agency In Orlando?

Who’s The Best Marketing Agency In Orlando? Who's The Best Marketing Agency In Orlando?

When it’s time to hire a marketing agency, you want to know who you’re dealing with. Hiring a marketing agency can deliver 5x the work at half the cost and 10x the quality. But every marketing agency is different – and just about anyone can claim to be a marketing agency, even if it’s just […]

How Much Do Marketing Agencies Cost?

How Much Do Marketing Agencies Cost? How Much do Marketing Agencies Cost?

It’s one of the most common questions about marketing agencies. Maybe the most common. “What does a marketing agency cost?” If you’ve been looking at marketing agencies in search of an answer, you might be expecting an 8,000-word blog that leads you through a house of mirrors until you finally give up on the vague […]

Marketing for Services Businesses: Why New York Ave is Your Go-to Agency

Marketing for Services Businesses: Why New York Ave is Your Go-to Agency Marketing for Services Businesses: Why New York Ave is Your Go-to Agency

As a business owner, you have a lot to offer your community. And some of what you do just might take a little bit of explanation. With a sophisticated, service-driven brand, you’ve got some explaining to do before most people are willing to make their first purchase. They need to understand what you do and […]

2 Ways to Outsource Your Marketing: Pros and Cons

2 Ways to Outsource Your Marketing: Pros and Cons 2 Ways to Outsource Your Marketing: Pros and Cons

When you want to grow your business, you need marketing. Marketing is how you connect your products and services with the people who can benefit from them. These days, a prospective customer is far more likely to find out about you by going online rather than visiting you in person – that’s true even for […]

Marketing for General Contractors: When You Know It’s Time To Hire An Agency

Marketing for General Contractors: When You Know It’s Time To Hire An Agency Marketing for General Contractors: When You Know It's Time To Hire An Agency

General contractors know their business has to be big enough and busy enough before it can support relationships with subcontractors. Going down that road too early can be just as bad as doing it too late. Once the door is open, it means making sure that person is upholding all the standards you expect. In […]

Marketing for MedSpas: 3 Reasons to Hire A Marketing Agency Now

Marketing for MedSpas: 3 Reasons to Hire A Marketing Agency Now Marketing for Medspas: 3 Reasons to Hire A Marketing Agency Now

MedSpas have a tremendous opportunity when it comes to digital marketing. Once a customer builds a strong brand relationship with a MedSpa, it takes a lot to persuade them to go somewhere else. With digital marketing, you can establish rapport and build a foundation for trust before a prospective customer even visits you for the […]

3 Ideas for Creating A Year’s Worth Of Media Content

3 Ideas for Creating A Year’s Worth Of Media Content 3 Ideas for Creating A Year's Worth Of Media Content

Modern content marketing revolves around media. Plain text just doesn’t cut it. Media content is both more memorable and easier to navigate than text alone. People are more likely to watch it, comment on it, and take action on what it says. But even in today’s world of amazing software tools, good media content still […]

How Do Pillar Pages Work?

How Do Pillar Pages Work? How Do Pillar Pages Work?

Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]

Marketing 101: How Often Should My Business Post To Facebook?

Marketing 101: How Often Should My Business Post To Facebook? Marketing 101: How Often Should My Business Post To Facebook?

Facebook may not be quite as popular as it was, but it’s the ideal forum for service-based businesses to find customers and maintain those relationships. While booming networks like TikTok skew far younger, Facebook is full of adults with disposable income. That makes it great for social media marketing. The rewards of consistent social media […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.