Month: January 2023

Are You Putting Too Much Emphasis On Your Marketing ROI? Probably.

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Are You Putting Too Much Emphasis On Your Marketing ROI? Probably. Are You Putting Too Much Emphasis On Your Marketing ROI? Probably.

Advertising and marketing – they’re related but distinct. When you choose online advertising, you’re investing a certain amount of money on the probability of getting “overnight” traffic. Getting the traffic doesn’t guarantee it will convert into sales, but if you’ve got lots of data on your audience, you can calculate the return on investment from […]

Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors

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Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors

Want to get to Google page 1? Most businesses do. The truth is, you don’t need to reach search position #1 to get organic search traffic. While being #1 has a certain mystique, most people are going to click through multiple results on page one. After all, they’re looking for specific information that might not […]

5 Big Reasons Why Medical Practices Should Hire A Marketing Agency

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5 Big Reasons Why Medical Practices Should Hire A Marketing Agency 5 Big Reasons Why Medical Practices Should Hire A Marketing Agency

There are certain steps in medical practice marketing that virtually everybody does. It’s wise to be attentive to your marketing. Unfortunately, some common marketing practices are doing more harm than good. You might be undermining your ability to find and keep patients simply by following accepted wisdom that other practitioners passed on to you. There’s […]

New York Ave Supports Growth and Expands Team with Key New Hire

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New York Ave Supports Growth and Expands Team with Key New Hire New York Ave Supports Growth and Expands Team with Key New Hire

DeLand, FL – January 16, 2023 Today New York Ave, a full-service marketing firm headquartered in Central Florida, announced a new addition to their leadership team. Johnny Hicks will serve as Creative Director, providing guidance and project management across the agency’s projects, marketing, and media teams. Johnny is a creative thinker, with decades of experience […]

What A Decade In Marketing Teaches You: Things Change

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What A Decade In Marketing Teaches You: Things Change What A Decade In Marketing Teaches You: Things Change

Most small businesses close within the first two years. Freelance marketers might dabble here and there, then say they have years of experience. But for a full-service marketing agency to last a decade, lots of things have to go right. Bringing a complete marketing team under one roof creates the potential for world-class service no individual […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.