Today’s pest control companies need terrific websites if they’re going to stand out. Your website is your most versatile lead generation engine. It builds your brand reputation, makes you more visible in search results, and captures the attention of local homeowners eager to buy. Unfortunately, many pest control companies consider their website a low priority. […]
COVID-19 has transformed the way Americans do business. No matter what trajectory the pandemic takes from here, many of those changes will have repercussions for years to come.At New York Ave, we’ve had the opportunity to help business owners navigate uncertainty. A managed digital communications strategy is an indispensable asset for local companies: It equips […]
Video is a huge part of today’s internet: It’s expected to be over 82% of consumer data traffic by 2022. The growing importance of live streaming is one part of the reason why video has claimed the crown as the leading form of online content. But that’s not the whole story: Video is popular with […]
Medical practices like yours already use digital marketing to stay in touch with patients and keep them coming to their appointments. A quick email or social media message is a great way to remind patients that the real people behind the brand want to see them flourish. But there are some situations where patients’ priorities […]
What’s the most important factor that helps roofing contractors grow a successful business? In many areas, roofing is highly cyclical. Even in the Sunshine State, where roofers and homeowners never need to worry about snow, projects tend to slow down as the year dwindles to an end. By contrast, spring and summer often bring so […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.