Category: Search Engine Optimization

Search engine optimization (also called SEO or SEO optimization) is one of the most important marketing projects you can take on. But there are a lot of misunderstandings around the topic, including a key consideration: How much does SEO optimization cost? Done right, SEO optimization leads to a net gain in business. Over time, the […]

You know your business needs a website. But knowing that you’ll get real value from it is another story. Some businesses have spent thousands of dollars on their website only to discover that it was, in effect, built to fail. No matter what they do, they can’t seem to attract the traffic they need to […]

Once you have a website, getting traffic is usually seen as the next step. But not all traffic is created equal. In fact, traffic that doesn’t convert is useless. Conversion describes the actions people take as they go from prospect to lead to customer. For your website to deliver value, it needs to be set […]

These days, most business owners know they need to post regularly on their blog to raise their website’s visibility. Publishing helpful, informative content is one of the most important things entrepreneurs can do to enhance their search engine optimization (SEO). The problem comes in when they try to figure out exactly how much they need […]

Search engine optimization is a series of best practices that help raise your website’s visibility in searches relevant to your business. The better your SEO, the easier it is for prospective customers to find you at the moment they are most interested in what you have to say. There are two basic categories to SEO: […]