How Important Is SEO In The Age of AI?
Stick around in marketing for long enough (New York Ave recently celebrated its 10th anniversary) and there are some things you’ll hear again and again. One of them is this: “SEO is dead!” Search engine optimization (SEO) is an approach to writing and structuring your content that allows search engines like Google to understand what […]
How Long Should Blog Posts Be To Improve SEO?
Longer is better when it comes to search engine optimization, right? Well, not exactly. A few years ago now, a piece of SEO research from a popular search engine optimization blog suggested that, on average, blog posts that hit #1 in Google search results had more than 1,000 words. At the time, the basic lesson […]
How AI-generated Content Can Sabotage Your SEO
Read the latest tech headlines and you’d think we’re living through the rise of the robots. In a world where AI tools have recently passed the bar exam and the U.S. Medical Licensing Exam, it’s easy to imagine they can do just about anything – or will be able to before you know it. Artificial […]
3 Ways G4A is Changing The Way Marketing Agencies Measure Engagement
Google Analytics has long been one of the most important technologies out there for getting the most out of your website. It’s a free analytics suite that enables you to see exactly how people discover your website and what they do once they get there – in other words, the backbone of data-driven marketing. Although […]
What Are Pillar Pages And How Will They Help With SEO?
You already know “having a website” isn’t enough. You need a website people actually find. Once they find it, they need to stick around a while. For most businesses, the introduction to your brand happens when someone types in a search query that’s a close match to your blog content. Word-for-word queries users type in […]
How To Know When It’s Time For A Website Refresh: 3 Telltale Signs
Is your website starting to show its age? A website isn’t just a fancy digital brochure. You can add to it and change it at any time. In most cases, a website can come back to life with a few targeted updates focusing on your customers and their needs. If your website has never performed, […]
Creating Link-Worthy Content: 7 Steps For Central Florida Marketing Directors
Want to get to Google page 1? Most businesses do. The truth is, you don’t need to reach search position #1 to get organic search traffic. While being #1 has a certain mystique, most people are going to click through multiple results on page one. After all, they’re looking for specific information that might not […]
How Much Does SEO Optimization Cost?
Search engine optimization (also called SEO or SEO optimization) is one of the most important marketing projects you can take on. But there are a lot of misunderstandings around the topic, including a key consideration: How much does SEO optimization cost? Done right, SEO optimization leads to a net gain in business. Over time, the […]
Search Engine Optimization: Why For Some Businesses, Website Design Is A Necessary Evil
You know your business needs a website. But knowing that you’ll get real value from it is another story. Some businesses have spent thousands of dollars on their website only to discover that it was, in effect, built to fail. No matter what they do, they can’t seem to attract the traffic they need to […]