7 Ways For Roofing Contractors To Add Pizazz To Social Media And Raise Engagement
If you’ve been trying to figure out digital marketing for roofing contractors, you’ve probably heard the term engagement. Likes and shares are major measures of engagement: They demonstrate your social media audience enjoys and uses the content you provide. For lead generation, engagement isn’t the most important metric. But it has a place: Building relationships […]
New Pest Control Companies Need Professional Website Design To Compete
Pest control companies with a smaller service area might think their website isn’t that important. A concise website that describes your services and gets customers in contact is enough, right? Wrong. Your website is crucial. It is the first impression that drives all your other digital marketing. It can also be the growth engine that […]
Nervous Patients? A Dozen Digital Ways For Medical Practices To Make Them Comfortable
When you plan your medical practice marketing, you’re not just competing against other practices. You’re also facing an equally potent foe: Your patients’ inertia. Young and healthy patients have become more interested in proactive healthcare since the national debate turned toward health insurance. And, of course, everyone is attentive to the way public health concerns […]
Digital Marketing Opens The Door To New Markets For Plastic Surgeons
Who is your ideal patient? Who’s still out there, waiting to be discovered? Before the digital age, it made sense for most plastic surgeons to focus their advertising, sales, and marketing on a key demographic of women in a target age category. After all, it’s much easier for patients to decide on services if they […]
Are You A Small, Local Roofing Contractor? Use It To Your Advantage In Digital Marketing
As recently as 2018, research showed roofing is one of the best industries to get started in for small entrepreneurs. A high level of demand with strong seasonal activity attracts people to this field each year. And there’s still plenty of room to differentiate on customer service and quality, too. However, that does lead to […]
Referrals And Upsells For Plastic Surgeons: Reactivate Your Patients
Plastic surgeons work hard to rejuvenate their patients. But are you also reactivating them? You should be. Statistics show that it’s much easier to sell to an existing customer than to find a new one. That’s especially true for plastic surgeons, for two main reasons: Plastic surgeons often deal with crowded and competitive local markets […]
One Simple Principle That Helps Roofers Create Standout Website Content
The roof is a tremendous part of a home’s appeal – it contributes as much to the appearance of a home as the exterior paint job. But once a buyer figures out how long ago the roof was replaced and whether it will need work any time soon, their interest usually ends. So, how do […]
Keep Patients Watching With Digital Event Marketing For Your Medical Practice
Today’s patients want to feel a greater connection with their medical care providers. When patients only get to see their doctor for five or ten minutes, it leaves them feeling like they are just a number in the system. But there’s something holding them back: The newfound desire to avoid unnecessary trips to the doctor’s […]
To Land The Biggest Pest Control Clients, Rethink Your Digital Marketing
These days, many pest control companies are looking for ways to innovate. They want to achieve better lead generation and conversion rates as they look for new opportunities in a climate where many homeowners are putting off pest control. As pest control companies go after local businesses and large enterprises, pest control marketing is changing […]
