Shutdown Looming? How To Do Digital Marketing Right During Shelter-in-Place
COVID-19 has transformed the way Americans do business. No matter what trajectory the pandemic takes from here, many of those changes will have repercussions for years to come.At New York Ave, we’ve had the opportunity to help business owners navigate uncertainty. A managed digital communications strategy is an indispensable asset for local companies: It equips […]
Medical Practices Can Use Digital Marketing To Connect In A Crisis
Medical practices like yours already use digital marketing to stay in touch with patients and keep them coming to their appointments. A quick email or social media message is a great way to remind patients that the real people behind the brand want to see them flourish. But there are some situations where patients’ priorities […]
Roofing Contractors: Break The “Feast Or Famine” Cycle With Year-Round Roofing Customers
What’s the most important factor that helps roofing contractors grow a successful business? In many areas, roofing is highly cyclical. Even in the Sunshine State, where roofers and homeowners never need to worry about snow, projects tend to slow down as the year dwindles to an end. By contrast, spring and summer often bring so […]
Local SEO Puts Pest Control Companies Like Yours On The Map
In mid-2019, structural pest control in the United States approached a value of $9 billion. But most pest control companies operate in a radius of about 50 miles around their home base. With 20,000 pest control companies out there, it’s crucial to get qualified local leads they can service effectively. The growth in pest control […]
Email Marketing Raises Lifetime Customer Value For Roofing Contractors
As roofing contractors, is your team doing everything it can to stay on customers’ radar? Depending on weather, the average shingle roof may last 15-20 years between replacements. Many areas are embracing residential metal roofing with the potential to last up to 50 years – the length of a mortgage and beyond, making roof replacement […]
What The Shift To Mobile Means For Plastic Surgeons’ Online Success
For many people, an app-capable smartphone is indispensable to daily life. Everyone assumes you have one, from your bank and credit card companies to the DMV. In fact, 96% of Americans own some kind of cell phone, and 81% of them have smartphones. Naturally, this means people are spending more time online, which is welcome […]
Medical Practices Capture Patients’ Wandering Attention With Compelling Content Marketing
Over the course of this year, physicians have sounded the alarm about how concerns over COVID-19 are reducing the time spent on managing other health conditions. Patients are less likely to visit their doctors for routine checkups or to follow up on unusual symptoms. While there has always been a segment of the public with […]
Three Big Questions Pest Control Companies Ask About Professional Blog Writing
Leads from organic search traffic have a close rate of nearly 15%, while those from outbound marketing tactics like cold calling close at a rate of 1.7%. If you can get a top position on Google for searches related to your business, you can accelerate the lead generation cycle and position for growth. That momentum […]
9 Secret Weapons For Successful Online Advertising All Plastic Surgeons Can Use
Online advertising has the potential to generate dozens or even hundreds of leads in a month. Over time, you can build those relationships and develop offers that will bring people in for consultations. If you want to tap the full potential of your local market, these ads help you reach more people. However, it’s vital […]
