What A Decade In Marketing Teaches You: Things Change
Most small businesses close within the first two years. Freelance marketers might dabble here and there, then say they have years of experience. But for a full-service marketing agency to last a decade, lots of things have to go right. Bringing a complete marketing team under one roof creates the potential for world-class service no individual […]
3 Ways Real Estate Agents Can Leverage Their Brokerage’s Content Marketing
Real estate is about relationships. No matter where you are in your real estate career, digital marketing can help you find the right customers to move your business forward. As Millennials and Generation Z take center stage in the housing market, they are going online to find the right agent for them. The vast majority […]
How Often Should My Business Post On Social Media?
Social media provides one of the best opportunities for small and mid-sized businesses to stand toe to toe with the biggest on the block. When you post to social media, you’re talking to the same audience they are. Getting attention comes down to producing value for followers, not spending more money. This is an invigorating […]
What Does A Marketing Director Do?
Lights … camera … ACTION! A marketing director’s job might not be as flashy as helming a blockbuster film, but it’s every bit as important. In short, the marketing director is in charge of everything that goes into the marketing strategy, from concept to execution. There’s a lot more to it than meets the eye. […]
Best Marketing Agencies In Tampa: Questions To Ask Before You Hire
Are you looking for the best marketing agency in Tampa? Small and mid-sized businesses can gain a real advantage when they use a marketing agency right in their own local area. A truly local marketing agency understands your audience. It has the insights to connect your brand with its needs and expectations. A local marketing […]
4 Expenses Your Business Should Put On The AMEX
An American Express card is one of the best tools you can have in your wallet. With its strong connection to small businesses through events like Small Business Saturday, your company can benefit, too. With the right American Express card, you can get useful perks and benefits every time you make the purchases your business […]
Should I Hire A Marketing Agency? 3 Signs It’s Time To Upgrade
When a new small business is first launched, the head of marketing is usually the same person in charge of everything else: The owner. That may work for a while, depending on the nature of the business – you are your own best selling point. Sooner or later, though, you need to go to the […]
Top 5 Questions To Ask Yourself Before Signing On With A Marketing Agency
When you’re choosing a marketing agency, it’s vital to make the right decision the first time. Having to unwind the relationship, step back, and start over could set your marketing plan back by a year or more. To get it done right, start with these questions: 1) What is their experience in your industry? Are […]
You Can’t Do Advertising Without First Doing Marketing, Here’s Why
Online advertising has the potential to bring your website instant traffic. It’s a tempting proposition. And it’s almost always the wrong thing to do. Time after time, small and mid-sized businesses put down money, turn on their ads … and find they’ve gotten less than nothing. They don’t see any improvement in calls or sales, […]