How Do Pillar Pages Work?
Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]
Marketing 101: How Often Should My Business Post To Facebook?
Facebook may not be quite as popular as it was, but it’s the ideal forum for service-based businesses to find customers and maintain those relationships. While booming networks like TikTok skew far younger, Facebook is full of adults with disposable income. That makes it great for social media marketing. The rewards of consistent social media […]
9 Questions To Ask A Digital Marketing Agency Before You Hire Them
You can learn a lot about a digital marketing agency through its website and reviews. But even a sleek website doesn’t prove what an agency can really do. And reviews aren’t always as honest as they could be. To know if an agency’s got the goods, you have to schedule a consultation. Phone, video, or […]
Advertising and Lead Gen: Be Prepared To Accept Failure If You Don’t Layer Your Marketing First
From the start, online advertising conjured up one big promise: Overnight website traffic. But no matter where you look in the history of digital marketing, this has come with a big asterisk. Long ago in the pre-Google days, online advertising mostly consisted of banner ads. With quaint names like “skyscraper” and “eye blaster,” they were […]
Are You Putting Too Much Emphasis On Your Marketing ROI? Probably.
Advertising and marketing – they’re related but distinct. When you choose online advertising, you’re investing a certain amount of money on the probability of getting “overnight” traffic. Getting the traffic doesn’t guarantee it will convert into sales, but if you’ve got lots of data on your audience, you can calculate the return on investment from […]
What A Decade In Marketing Teaches You: Things Change
Most small businesses close within the first two years. Freelance marketers might dabble here and there, then say they have years of experience. But for a full-service marketing agency to last a decade, lots of things have to go right. Bringing a complete marketing team under one roof creates the potential for world-class service no individual […]
3 Ways Real Estate Agents Can Leverage Their Brokerage’s Content Marketing
Real estate is about relationships. No matter where you are in your real estate career, digital marketing can help you find the right customers to move your business forward. As Millennials and Generation Z take center stage in the housing market, they are going online to find the right agent for them. The vast majority […]
How Often Should My Business Post On Social Media?
Social media provides one of the best opportunities for small and mid-sized businesses to stand toe to toe with the biggest on the block. When you post to social media, you’re talking to the same audience they are. Getting attention comes down to producing value for followers, not spending more money. This is an invigorating […]
What Does A Marketing Director Do?
Lights … camera … ACTION! A marketing director’s job might not be as flashy as helming a blockbuster film, but it’s every bit as important. In short, the marketing director is in charge of everything that goes into the marketing strategy, from concept to execution. There’s a lot more to it than meets the eye. […]
