MedSpas have a tremendous opportunity when it comes to digital marketing.

Once a customer builds a strong brand relationship with a MedSpa, it takes a lot to persuade them to go somewhere else. With digital marketing, you can establish rapport and build a foundation for trust before a prospective customer even visits you for the first time.

After someone enters your digital marketing funnel, you can demonstrate your expertise and deepen your connection even if months elapse between in-person visits. Last, but certainly not least, you control the cadence of business: A quick email with a limited-time offer can fill your schedule in a matter of hours.

As powerful as digital marketing is, however, it won’t work in a vacuum.

Businesses benefit most from digital marketing when all the pieces come together in a cohesive whole. Making it work with just one or two haphazard methods is like trying to capture lightning in a bottle. MedSpas that use freelancers to do social media or blog writing without a vision and a plan are more likely to lose money.

With all that in mind, it’s never been a better time for MedSpas to hire a marketing agency.

With Help from a Marketing Agency, You Can Grow Your Business Fast

No matter which market you’re in, there’s no need to worry that your area is saturated with MedSpas. A new MedSpa can be wildly successful when you know how to differentiate your services and keep people coming back. That doesn’t happen with guesswork but with proven approaches to data-driven marketing.

Here are some of the biggest benefits MedSpas can gain from a marketing agency partner:

1. Expanding Beyond Word of Mouth to Consistent Digital Marketing

Most MedSpas start their odyssey with a focus on word of mouth.

When you’re just starting out, testimonials are the strongest form of social proof you can have. Anyone who comes to your MedSpa is likely to have at least a dozen friends and family members who might be intrigued. As powerful as word of mouth is, however, it’s notoriously unreliable.

Sooner or later, even the best customer will have gotten all of the procedures they are interested in or can afford at a given time. At that point, growth relies on a programmatic approach to marketing. That usually means making the case for your services to those who haven’t heard of you at all.

A marketing agency gives you the power to do exactly that. Not only can you widen the scope of your appeal, but you’ll also be able to take advantage of emerging industry trends as they happen, like the “Zoom facelift” craze that struck back in 2022. Your brand never needs to be behind the times again.

2. Winning New Business with Online Advertising that Really Works

Online advertising isn’t right for every business, but MedSpas can use it to the utmost.

While marketing is there for the long haul, advertising exists to get near-immediate traffic to your website and other online properties. A digital marketing agency can establish the library of blog posts, social media, videos, and other content you need to ensure that people who see your ads stick around to learn more about you.

That has the potential to connect with customers all throughout your service area.

3. Directing Your Customers’ Attention to Your Top Value Procedures

Customers might not realize it, but not all MedSpa procedures are created equal.

While every procedure can help someone meet their aesthetic and wellness goals, not all of them make you a lot of money. Marketing whets your customers’ appetites for those uniquely high-value procedures. It’s terrific for making sure you get a sound return on investment for new equipment, training, and certifications, so you’ll have the financial backing crucial to maintaining excellence in everything you do.

New York Ave Is the Marketing Agency that Demystifies Digital Marketing for MedSpas

When it comes to digital marketing for MedSpas, don’t try to do it all yourself.

You can speed past the months (or years!) of trial and error with advice from a digital marketing agency.

New York Ave has helped MedSpas of all sizes leverage digital marketing to break through their growth plateau. We’ll help you craft a sustainable strategy that will keep you in the scheduling “sweet spot” while boosting the lifetime value of your customer relationships. It’s worked for others and it can work for you.

Contact us today to discuss your needs and how we can help.