Most business owners first heard about TikTok when former President Trump made it an administration priority to get it banned in 2020. At that time, it would’ve been surprising to think that this app, which mostly seems to feature teens dancing and playing Fortnite, could be a marketing tool. Since then, it has continued to […]
“What’s the big deal about social media?” Many business owners ask this very question after trying, with limited success, to add social media to their pest control marketing. Social media platforms make a lot of promises about helping businesses “reach the world.” The reality can be more complicated. In fact, it can be downright disappointing. […]
With fresh scandals rocking the social media world, revelations from inside Facebook are casting a harsh light on social media. For the first time since Facebook debuted in 2004, the long-term effects of social media on health and society are being widely questioned. This comes at the same time organic reach is declining on Facebook, […]
When it comes to Central Florida orthodontist marketing, you want to be sure your audience is paying attention. It’s important to post regularly on social media, but it won’t help if no one reads! Between visits, orthodontist marketing is what keeps you connected with your patients. There’s a lot of value you can offer, even […]
No matter what your message is, social media is there to amplify it for you. In the wide world of marketing for pest control companies, you have plenty of options. But no matter what you’re doing right now, odds are high that social media can make it even more effective. Despite that, many pest control […]
Pest control companies have a problem. And odds are high yours has it, too. When people go online to find a pest control company, they know they have a serious issue on their hands. Either they saw evidence of an infestation or they spotted actual pests roaming the halls. A pest control company delivers real, […]
LinkedIn might just be the best social media marketing option for doctors. Compared to other social media platforms, LinkedIn users tend to be more career-focused, have more disposable income, and be more proactive about preventive care. Many of them are on LinkedIn to build their “personal brand.” That means sharing their expertise with others in […]
How should dentists market themselves in 2022? Many dentists are still going the traditional route with direct mail marketing. These campaigns can target area newcomers by mailing them to apartment complexes. They’re also a wise way to tell patients about upcoming appointments or simply remind them you exist. Although direct mail is making a comeback, […]
Social media marketing is one of the most powerful aspects of your digital marketing strategy. It brings unique strengths that few other digital assets can match: It communicates your brand quickly, effectively, and in an especially personable way It enables you to participate in and create conversations, building your community Its real-time nature lets it […]
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