Of all the different Central Florida industries that can turn a social media following into real business value, pest control might not be the first one you think of. But social media fits in smoothly with pest control marketing, especially when you consider how important it is to educate your clients.
With social media, your pest control marketing is empowered to keep your brand top of mind longer. After all, most people think about pests only when they have an active infestation going on. With the relationship you build on social media, you can ensure they won’t stray to your competitors.
Social media is crucial for another reason: It’s the perfect venue for you to deliver more value between visits to clients’ homes and businesses. Make yourself a part of their online lifestyle through your social presence and they’ll no longer judge you on price but on your unique contribution to their comfort.
Let’s look at three ways pest control companies attract followers and engage attention on social media:
1. Share Your Long-Form Content (Like e-Books and Blog Series)
There are two major audiences for pest control marketing: Former clients and new leads who are in the early stages of figuring out what to do. Your social media has the potential to appeal to both, using your content marketing to speak directly to the pain points of each group.
Homeowners who suspect they’re facing an infestation are likely to make a buying decision quickly, but they often go through a “bargaining” phase first. During this time, they look for tips to limit the damage and tackle the situation. Once they fail, they’ll call on a pest control company – it may as well be yours!
In this critical research phase, approachable content outlining the signs of an infestation and what steps to take can make a real connection. Don’t worry about “giving away the store”: 99% of the time, no one can successfully evict their Central Florida pests without help, but they will appreciate your advice.
As you share your content on social media, each post will have the same basic call to action: “Click here to learn more.” But make certain the content itself continues the job of moving your readers through the sales funnel. That usually means encouraging them to call you and schedule an appointment.
2. Provide a Peek Behind the Curtain with Video and Visual Content
Visual content is more interesting and easier to remember than plain text. Of all content on today’s internet, video and infographics are indispensable in marketing. Infographics are a terrific way to put facts and figures (for example, estimated damage from a termite infestation) into visual terms people grasp quickly.
By far and away, though, video content is king when it comes to grabbing attention on social media. And in terms of creating a real human connection, it’s the next best thing to being there. Video storytelling is most effective when it’s used to introduce your business, your team, and what makes you special.
Even if you’ve never been in front of the camera before, a marketing agency can help you get a running start. Your marketing partner will handle all the technology, lighting, sound, and editing, not to mention give you the pointers you need to deliver a meaningful message. You simply stand up and be yourself.
3. Inspire Action with Periodic Games, Contests, and Giveaways
Social media is popular because the novel, unexpected, and exciting are always just around the corner. The last thing you want to be is boring. But sharing nothing but weird bug facts could make you out to be the unpopular kid in class. So, what’s a pest control company in Central Florida to do?
The answer is as simple as giving your followers something to look forward to.
Naturally, you’ll want the prize winner to get something enjoyable, too – but don’t forget to throw in a discount (or even free) pest control services. This can help motivate clients to launch ongoing maintenance contracts.
Marketing for pest control companies doesn’t need to stay a mystery where you’re stuck with “hit or miss” results. If you’re ready to put social media to work for you, contact us at New York Ave today.