What Percentage of Gross Sales Should We Invest On Marketing?
“How much should we spend on marketing?” It’s one of the most common questions we get, and there’s no simple answer to it. Most businesses can be successful with a strong leadership team, the right people in the right roles, and a good product or service. But if you want your company to truly take […]
How Much Does it Cost to Hire A Marketing Director?
By the time you think about hiring a marketing director, you’re usually in one of two camps: Most Florida business owners don’t have time to build an entire marketing campaign from the ground up. Besides, marketing is now so complex and effort-intensive that it only makes sense to have experts in your corner. A dedicated […]
3 Questions to Ask Your Digital Marketing Agency in 2024
When you’re working with a digital marketing agency, communication is the key to success. It’s crucial you can get in touch with your digital marketing team through a dedicated project manager when you need them. Accessibility ensures that everyone stays on the same page. But it’s just as important to have regular meetings that set […]
Marketing Should Be Both Predictable and Unexpected
When it comes to marketing, the best thing to do is expect the unexpected. What? Marketing is about more than tools and strategies. It’s also about how you make people feel. Good marketing is your chance to foster trust. It has the power to create a connection with people who haven’t met you in person. […]
13 Reasons You Should Outsource Your Digital Marketing This Year
Are you thinking about outsourcing your digital marketing? There’s never been a better time to begin. The benefits of marketing grow over time, turning into a competitive advantage that other market players can’t work around just by spending more money. The sooner you start, the sooner you’ll see a winning difference. If any of these […]
Law Firms Should Be Wary of Industry-Specific Marketing
Every day, millions of people go online to ask about the law, especially criminal defense. Long before they pick a law firm, they’re getting so-called advice – usually from “some guy on Reddit.” With many people finding it hard to sort truth from fiction, it’s no surprise today’s law firms want active blogs. When it […]
Why Builders That Hire Marketing Agencies Win Higher Value Clients
When business owners start out, they often end up wearing many hats – and that’s especially true for builders. It’s important to recruit your team, develop your processes, and expand your book of clients so you can avoid feast or famine cycles that make it tough to get established. After a few years, things start […]
7 Ways Marketing Directors Should Interface With Their Agencies
A marketing director leads a company’s overall marketing strategy. In a large company, that person might hold all kinds of different titles. In a smaller one, there might be no marketing director role: The responsibility falls to the business owner or someone else near the top of the organization. Small and mid-sized firms often hire […]
New Year, New You: Why Businesses Choose January to Start Marketing
For individuals and organizations alike, January is the perfect time to commit to creating real, positive change. On the personal level, it just makes sense. Let’s admit it: No one ever gets much done in that gray area between Christmas and the first of January. When the new year finally dawns, you’re ready to tackle […]