Law Firms Should Be Wary of Industry-Specific Marketing
Every day, millions of people go online to ask about the law, especially criminal defense. Long before they pick a law firm, they’re getting so-called advice – usually from “some guy on Reddit.” With many people finding it hard to sort truth from fiction, it’s no surprise today’s law firms want active blogs. When it […]
Why Builders That Hire Marketing Agencies Win Higher Value Clients
When business owners start out, they often end up wearing many hats – and that’s especially true for builders. It’s important to recruit your team, develop your processes, and expand your book of clients so you can avoid feast or famine cycles that make it tough to get established. After a few years, things start […]
7 Ways Marketing Directors Should Interface With Their Agencies
A marketing director leads a company’s overall marketing strategy. In a large company, that person might hold all kinds of different titles. In a smaller one, there might be no marketing director role: The responsibility falls to the business owner or someone else near the top of the organization. Small and mid-sized firms often hire […]
New Year, New You: Why Businesses Choose January to Start Marketing
For individuals and organizations alike, January is the perfect time to commit to creating real, positive change. On the personal level, it just makes sense. Let’s admit it: No one ever gets much done in that gray area between Christmas and the first of January. When the new year finally dawns, you’re ready to tackle […]
Posting to Social Media Takes Two
Many small businesses look to a freelancer for their social media marketing. If they keep social media in house, it usually falls to an intern – someone younger who “knows computers.” Neither of these approaches is for the best if you want real impact from your social media marketing strategy. The decision to hire a marketing […]
Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency
Search engine optimization (SEO) is an important part of online success. But beware of SEO agencies. Let’s define some terms. Search engine optimization is a data-driven approach to structuring your website to make it easy to use and effective in supporting your business goals. SEO entails a variety of approaches that work together, making your […]
4 Reasons You Need More Than Just a Video Production Company
You’ve spent six weeks working with a production company on a new video for your brand. You’ve consulted with what seemed to be the top videography experts on the internet. You’ve seen lighting, sound design, and even props and costuming done to a T. You’ve distilled the essence of your company and vision into three […]
Why Marketing Is No Longer A One-Time Investment
There’s no “one size fits all” solution for success, but one thing is for sure. Most of the best things about your business require commitment. Years ago, it was possible to drive immediate traffic to a website using online advertising. The landscape has shifted. Advertisers who never make any sales through platforms like Google and […]
Who’s The Best Marketing Agency In Orlando?
When it’s time to hire a marketing agency, you want to know who you’re dealing with. Hiring a marketing agency can deliver 5x the work at half the cost and 10x the quality. But every marketing agency is different – and just about anyone can claim to be a marketing agency, even if it’s just […]
