Why It’s OK For Marketing to be One Of Your Biggest Expenses
When businesses need to save money, marketing is often one of the first things on the chopping block – if not the first thing. But it’s crucial to understand that a robust marketing budget is a sign of a healthy business. In fact, it’s A-OK for marketing to be among your biggest expenses. For a business […]
Marketing As A Utility: Why A Discussion of ROI Is Complicated
Done right, consistently and over a long time, digital marketing should be free. Yes, free. When digital marketing is founded on best practices, it delivers a return on your investment. Marketing isn’t alone in this, naturally. Nearly every time you put money into your business, you should get more out of it. But, for obvious […]
When Do I Know It’s The Right Time To Hire A Marketing Director?
Picture it: Sales are booming, your business is growing, and it’s time to go to the next level. For most businesses that get here, marketing is a must-have – not a “nice to have.” Some smaller Central Florida businesses make progress based on their phenomenal reputation and a knack for getting referrals. Sooner or later, […]
How Do I Remove a Negative Review on Google
It’s one of the most common questions we get from Central Florida business owners: “How do I remove a negative review on Google?” We get it. Sometimes, reviews aren’t fair. People who’ve had bad experiences with your brand are much more likely to speak up online than your biggest fans are. After all, they want […]
Hiring A Marketing Agency: What Does “Full Service” Mean?
You don’t have to take our word for it, but for most Central Florida businesses, hiring a marketing agency is a good bet. It provides the opportunity to get concrete, sustainable results from digital marketing, all without the expense of recruiting a marketing director. (In fact, you can retain the talent of an entire agency […]
Why Medical Practices that Invest In Digital Marketing See Stronger Customer Retention
Medical practices are in a tough spot when it comes to customer retention. The healthcare decisions of many customers are guided by their insurance. If they can no longer get care covered, they may be driven to look at other practices practically overnight. But that doesn’t mean medical practices can’t do anything about customer retention. […]
Why The End of Quick, Inexpensive Advertising Wins Is a Good Thing… If You’re Taking Marketing Seriously
Stay with us, here. Online advertising is getting harder. Change is noticeable on all platforms, and it’s coming fast. Ads that would once have been profitable now cost 2x-3x more. Often, they don’t produce a single appointment or sale. Many ads that would have been just fine before are now deemed “low quality” and result […]
Blog Writing: Using Google Search Console to Capture Relevant Topics
Blog writing is the cornerstone of your search engine optimization strategy. (Yes, really.) Digital marketing has changed a lot over the years. Throughout the whole history of Google, however, one thing has remained the same: To raise their online visibility, websites need terrific content. The more effective that content is at answering questions and solving […]
Agency Secrets: 3 Of Our Favorite Marketing Tools
One of the secrets to success for any marketing agency is the right technology. When they get together, marketers love to talk about their tech stack and all the tools that work together to deliver their results. There’s no end to specialized software tools for marketers, and it’s essential to have the right one for the […]
