Category: Digital Marketing

Digital Marketing vs. Advertising: Key Differences and How They Work Together

Digital Marketing vs. Advertising: Key Differences and How They Work Together Digital Marketing vs. Advertising: Key Differences and How They Work Together

No matter what industry you’re in or where in Central Florida you are, one thing is for certain: The majority of your future customers will find you online. Digital marketing is your most crucial link to all those people. The earlier you get started, the sooner it can deliver compounding results with greater online visibility, […]

Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People

Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People

For years now, digital advertising has exceeded everyone’s expectations. Online advertising has beaten analysts’ predictions year after year going back to 2000. It now makes up a tremendous share of overall advertising – 64.4% of the total global spend of $763 billion that’s expected in 2022. Many of the biggest drivers of this growth are […]

3 Critical Elements of Digital Marketing You Don’t Want To Skip Out On

3 Critical Elements of Digital Marketing You Don’t Want To Skip Out On 3 Critical Elements of Digital Marketing You Don't Want To Skip Out On

Digital marketing can make the difference between success and failure for Central Florida businesses. Over the last few years, more people have become comfortable doing research and making buying decisions online. What was once unthinkable – like buying a house without ever setting foot in it – is now commonplace. No matter who your ideal […]

Tips to Ensure Your Email Marketing Campaigns Don’t End Up In The Trash

Tips to Ensure Your Email Marketing Campaigns Don’t End Up In The Trash Tips to Ensure Your Email Marketing Campaigns Don't End Up In The Trash

Your email list is one of the most important assets you have. Email marketing is thought of as the digital marketing technique with the highest ROI, granting an average ROI of $36 for every dollar. It’s inexpensive to launch and can run in the background almost effortlessly. The bigger your list, the more valuable it […]

The Personal Connection: Engage Your Audience With More Effective Medical Practice Marketing

The Personal Connection: Engage Your Audience With More Effective Medical Practice Marketing The Personal Connection: Engage Your Audience With More Effective Medical Practice Marketing

Trust is the most important factor in determining if you’ll have a lasting relationship with any patient. With those you know well, you can build trust with every interaction. And that duty is never “over.” Here’s the challenge: You also need to foster trust with those who haven’t even visited you yet. They’re on your […]

What Are Managed Marketing Services And How Can They Help My Business Grow?

What Are Managed Marketing Services And How Can They Help My Business Grow? What Are Managed Marketing Services And How Can They Help My Business Grow?

Many Central Florida business owners think they only have two options when it comes to marketing: Hire outside freelancers and develop a team that can execute on all your marketing goals Build an in-house marketing team that will constantly work on your marketing exclusively Naturally, there are weak points to both these approaches. Freelancers have […]

How to Manage a Marketing Budget During a Downturn in Business

How to Manage a Marketing Budget During a Downturn in Business How to Manage a Marketing Budget During a Downturn in Business

The outlook is improving for much of the economy, but many businesses are still recovering from a downturn in cash flow during the pandemic. When demand declines and revenue dwindles, marketing is one of the first things on the chopping block. But you have other options for making sure you continue to make a return […]

3 Reasons Why Pay-Per-Click is About to Get a Whole Lot Worse

3 Reasons Why Pay-Per-Click is About to Get a Whole Lot Worse 3 Reasons Why Pay-Per-Click is About to Get a Whole Lot Worse

Online advertising is already a dicey proposition for most Central Florida businesses. The risks are high and the rewards are dwindling. Now, the latest research shows the costs are climbing even higher. No matter whether you use Facebook, Google, Twitter, or the rest, in 2022 you will have a harder time than ever realizing genuine […]

Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook’s Metaverse?

Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook’s Metaverse? Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook's Metaverse?

Social media marketing is inseparable from Facebook – the company that not only created the template for social media but demonstrated what a powerful data collection tool it can be. Of all the platforms that have come around, none offer the same level of penetrating insight into their end-users. That creates opportunities for advertisers large […]

Medical Practices: The Dos and Don’ts of Building Brand Loyalty Through Marketing

Medical Practices: The Dos and Don’ts of Building Brand Loyalty Through Marketing Medical Practices: The Dos and Don'ts of Building Brand Loyalty Through Marketing

When it comes to brand loyalty, medical practice marketing has always faced a few challenges. Patients may want to stick with you, but it is not always a free choice – whether they have access to your services is largely dictated by insurance. With that in mind, you have an even taller order than businesses […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.