Should I Hire A Marketing Agency? 3 Signs It’s Time To Upgrade
When a new small business is first launched, the head of marketing is usually the same person in charge of everything else: The owner. That may work for a while, depending on the nature of the business – you are your own best selling point. Sooner or later, though, you need to go to the […]
Top 5 Questions To Ask Yourself Before Signing On With A Marketing Agency
When you’re choosing a marketing agency, it’s vital to make the right decision the first time. Having to unwind the relationship, step back, and start over could set your marketing plan back by a year or more. To get it done right, start with these questions: 1) What is their experience in your industry? Are […]
You Can’t Do Advertising Without First Doing Marketing, Here’s Why
Online advertising has the potential to bring your website instant traffic. It’s a tempting proposition. And it’s almost always the wrong thing to do. Time after time, small and mid-sized businesses put down money, turn on their ads … and find they’ve gotten less than nothing. They don’t see any improvement in calls or sales, […]
How Central Florida Businesses Are Saving Thousands By Outsourcing Their Marketing
Looking for a marketing company near me? To compete in 2022, you should be. Marketing is what draws the right customers to you at the right times. In today’s digital world, it’s what makes you findable. Central Florida business owners know that marketing matters, but it’s not always a high priority. In fact, marketing investments […]
How Content Marketing for Orthodontists Makes Customer Retention a Little Easier
Customer retention is one of the biggest challenges orthodontists have. Orthodontist marketing often focuses on getting patients into the chair for the first time. But it also has a big role in making sure they come back again and again. And once their immediate needs are met – no matter if they’re an adult or […]
How Do I Write An Effective Blog Post For A Business Website?
Blogs are the cornerstone of a good digital marketing strategy. They’re the #1 way to raise your visibility online. Every time you publish helpful, informative content, you have the opportunity to show up more prominently in online searches related to your business. These, in turn, help new customers find you. The ultimate business website is […]
Why It’s OK For Marketing to be One Of Your Biggest Expenses
When businesses need to save money, marketing is often one of the first things on the chopping block – if not the first thing. But it’s crucial to understand that a robust marketing budget is a sign of a healthy business. In fact, it’s A-OK for marketing to be among your biggest expenses. For a business […]
Marketing As A Utility: Why A Discussion of ROI Is Complicated
Done right, consistently and over a long time, digital marketing should be free. Yes, free. When digital marketing is founded on best practices, it delivers a return on your investment. Marketing isn’t alone in this, naturally. Nearly every time you put money into your business, you should get more out of it. But, for obvious […]
When Do I Know It’s The Right Time To Hire A Marketing Director?
Picture it: Sales are booming, your business is growing, and it’s time to go to the next level. For most businesses that get here, marketing is a must-have – not a “nice to have.” Some smaller Central Florida businesses make progress based on their phenomenal reputation and a knack for getting referrals. Sooner or later, […]