Invest In Marketing Proactively, Not Reactively
“Are you ready to invest in your future?” “Is anything stopping you from investing today?” As individuals, we’ve all heard sales pitches that start this way. Those are usually the salespeople who hide all information about the total “investment” until you’re deep in their process, and it’s logical to be wary of them. But when […]
What Percentage of Gross Sales Should We Invest On Marketing?
“How much should we spend on marketing?” It’s one of the most common questions we get, and there’s no simple answer to it. Most businesses can be successful with a strong leadership team, the right people in the right roles, and a good product or service. But if you want your company to truly take […]
Marketing Should Be Both Predictable and Unexpected
When it comes to marketing, the best thing to do is expect the unexpected. What? Marketing is about more than tools and strategies. It’s also about how you make people feel. Good marketing is your chance to foster trust. It has the power to create a connection with people who haven’t met you in person. […]