It’s a question businesses of all sizes grapple with:

“Should I outsource marketing?”

With very few exceptions, the answer is yes.

Sure, there are bad ways to outsource marketing – like looking for freelancers on the average gig platform and hoping they get the job done. But when you are outsourcing with experienced marketing agency professionals, the benefits speak for themselves.

Let’s take a closer look.

1. Outsourcing Your Marketing Leads to Massive Savings

A full-service marketing agency brings everything to the table, which just isn’t true of freelancers or even an internal marketing team. When you retain an agency, you benefit from their investments in training, software, equipment, and more, all without having to spend a penny in those areas yourself.

Plus, the savings in payroll, taxes, health insurance, and benefits rack up to thousands of dollars per person per year. Funds you save can be redirected into your marketing budget to produce the ROI you expect – and you get even more flexibility to raise your headcount in other areas.

2. Outsourcing Lowers Your Liabilities – Especially This One …

We all know that marketing comes with a certain level of liability. But it’s not just the obvious stuff – like a social media gaffe that makes your brand look hopelessly out of touch, for instance. There’s one area even savvy business leaders tend to overlook, and it can have serious consequences:

Your marketing shouldn’t be someone’s “learning experience.”

Very few reputable marketing agencies hire fresh new grads with no industry experience – but if they do, they can use senior staff to manage that person’s output and maintain quality. On the other hand, hiring a freelancer or building an internal team is a gamble. You just can’t be sure what you’ll get.

3. Outsourcing Saves You Hundreds or Thousands of Hours

Outsourcing saves you time in two huge ways.

First of all, you start to benefit from your marketing agency’s expertise in a matter of days instead of months or even years. It’s an open secret that it takes about two years for any new hire to get up to speed. It can take two years for a marketing director to even build out an internal marketing function, let alone train the staff.

Who has two years to wait?

But that’s not all.

Just as important is the fact that YOU, the business owner or leader, don’t have to spend countless hours trying to figure out the best way to get your marketing needs met. It can take months to decide on an approach – and you’re left wondering how it’s all going to work out. With an agency, you get to focus on what’s most important.

Stay in your zone of genius and let dedicated marketers do the work for you.

No Matter if Your Business Is Big or Small, Marketing Is Complicated

And figuring it all out from scratch is a big pain in the you-know-where.

The marketing challenges faced by a small business aren’t simpler than the ones faced by a large one – they are just different. Marketing has never gotten simpler, and it never will. With new platforms, new technologies, and all-new customer concerns and objections coming at you fast, do you have time to reinvent the wheel?

For most companies, the answer is no. And you don’t have to, either.

There’s a better solution. And it’s the simpler one, too.

Outsource with a Full-Service Marketing Agency You Can Really Trust

Of course, there’s a right way and a wrong way to outsource any function.

You wouldn’t get the neighbor kid to build your corporate website. Don’t trust your marketing to an intern, an employee’s teenager, or anyone else who isn’t committed to your success – including most freelancers. Instead, look for a marketing agency that can demonstrate its contributions move the needle toward your goals.

Don’t spin your wheels and waste time and money trying to figure it all out yourself, or risk even more of a loss by hiring just one person to do the job of ten. A marketing agency inverts the math in your favor so you can get strategy and execution – the ten people – for the amount you would usually spend on just one.

For most businesses, hiring an agency is the answer that makes sense.

But you don’t have to take our word for it. Marketing agency professionals worth their salt should be ready to sit down with you and answer all your questions. Taking a genuine interest in you and your business is step one.

Contact New York Ave to learn more or begin.