Category: Marketing Agency

3 Questions to Ask Your Digital Marketing Agency in 2024

3 Questions to Ask Your Digital Marketing Agency in 2024 3 Questions to Ask Your Digital Marketing Agency in 2024

When you’re working with a digital marketing agency, communication is the key to success. It’s crucial you can get in touch with your digital marketing team through a dedicated project manager when you need them. Accessibility ensures that everyone stays on the same page. But it’s just as important to have regular meetings that set […]

Marketing Should Be Both Predictable and Unexpected

Marketing Should Be Both Predictable and Unexpected Marketing Should Be Both Predictable and Unexpected

When it comes to marketing, the best thing to do is expect the unexpected. What? Marketing is about more than tools and strategies. It’s also about how you make people feel. Good marketing is your chance to foster trust. It has the power to create a connection with people who haven’t met you in person. […]

13 Reasons You Should Outsource Your Digital Marketing This Year

13 Reasons You Should Outsource Your Digital Marketing This Year 13 Reasons You Should Outsource Your Digital Marketing This Year

Are you thinking about outsourcing your digital marketing? There’s never been a better time to begin. The benefits of marketing grow over time, turning into a competitive advantage that other market players can’t work around just by spending more money. The sooner you start, the sooner you’ll see a winning difference. If any of these […]

Law Firms Should Be Wary of Industry-Specific Marketing

Law Firms Should Be Wary of Industry-Specific Marketing Law Firms Should Be Wary of Industry-Specific Marketing

Every day, millions of people go online to ask about the law, especially criminal defense. Long before they pick a law firm, they’re getting so-called advice – usually from “some guy on Reddit.” With many people finding it hard to sort truth from fiction, it’s no surprise today’s law firms want active blogs. When it […]

Why Builders That Hire Marketing Agencies Win Higher Value Clients

Why Builders That Hire Marketing Agencies Win Higher Value Clients Why Builders That Hire Marketing Agencies Win Higher Value Clients

When business owners start out, they often end up wearing many hats – and that’s especially true for builders. It’s important to recruit your team, develop your processes, and expand your book of clients so you can avoid feast or famine cycles that make it tough to get established. After a few years, things start […]

7 Ways Marketing Directors Should Interface With Their Agencies

7 Ways Marketing Directors Should Interface With Their Agencies 7 Ways Marketing Directors Should Interface With Their Agencies

A marketing director leads a company’s overall marketing strategy. In a large company, that person might hold all kinds of different titles. In a smaller one, there might be no marketing director role: The responsibility falls to the business owner or someone else near the top of the organization. Small and mid-sized firms often hire […]

New Year, New You: Why Businesses Choose January to Start Marketing

New Year, New You: Why Businesses Choose January to Start Marketing New Year, New You: Why Businesses Choose January to Start Marketing

For individuals and organizations alike, January is the perfect time to commit to creating real, positive change. On the personal level, it just makes sense. Let’s admit it: No one ever gets much done in that gray area between Christmas and the first of January. When the new year finally dawns, you’re ready to tackle […]

Posting to Social Media Takes Two

Posting to Social Media Takes Two Posting to Social Media Takes Two

Many small businesses look to a freelancer for their social media marketing. If they keep social media in house, it usually falls to an intern – someone younger who “knows computers.” Neither of these approaches is for the best if you want real impact from your social media marketing strategy. The decision to hire a marketing […]

Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency

Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency Search Engine Optimization: 3 Reasons Why You Need to Partner With a Long-Haul Agency

Search engine optimization (SEO) is an important part of online success. But beware of SEO agencies. Let’s define some terms. Search engine optimization is a data-driven approach to structuring your website to make it easy to use and effective in supporting your business goals. SEO entails a variety of approaches that work together, making your […]

4 Reasons You Need More Than Just a Video Production Company

4 Reasons You Need More Than Just a Video Production Company 4 Reasons You Need More Than Just a Video Production Company

You’ve spent six weeks working with a production company on a new video for your brand. You’ve consulted with what seemed to be the top videography experts on the internet. You’ve seen lighting, sound design, and even props and costuming done to a T. You’ve distilled the essence of your company and vision into three […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.