As a business owner, you have a lot to offer your community. And some of what you do just might take a little bit of explanation. With a sophisticated, service-driven brand, you’ve got some explaining to do before most people are willing to make their first purchase. They need to understand what you do and […]
When you want to grow your business, you need marketing. Marketing is how you connect your products and services with the people who can benefit from them. These days, a prospective customer is far more likely to find out about you by going online rather than visiting you in person – that’s true even for […]
General contractors know their business has to be big enough and busy enough before it can support relationships with subcontractors. Going down that road too early can be just as bad as doing it too late. Once the door is open, it means making sure that person is upholding all the standards you expect. In […]
MedSpas have a tremendous opportunity when it comes to digital marketing. Once a customer builds a strong brand relationship with a MedSpa, it takes a lot to persuade them to go somewhere else. With digital marketing, you can establish rapport and build a foundation for trust before a prospective customer even visits you for the […]
Modern content marketing revolves around media. Plain text just doesn’t cut it. Media content is both more memorable and easier to navigate than text alone. People are more likely to watch it, comment on it, and take action on what it says. But even in today’s world of amazing software tools, good media content still […]
Pillar pages are coming, and they have the potential to transform the way you attract search traffic. Traffic that reaches a website when someone clicks on a search result is called organic traffic. Strong organic traffic is useful to just about everyone. Unlike online advertising, you don’t need to continue investing thousands or even millions […]
Facebook may not be quite as popular as it was, but it’s the ideal forum for service-based businesses to find customers and maintain those relationships. While booming networks like TikTok skew far younger, Facebook is full of adults with disposable income. That makes it great for social media marketing. The rewards of consistent social media […]
You can learn a lot about a digital marketing agency through its website and reviews. But even a sleek website doesn’t prove what an agency can really do. And reviews aren’t always as honest as they could be. To know if an agency’s got the goods, you have to schedule a consultation. Phone, video, or […]
From the start, online advertising conjured up one big promise: Overnight website traffic. But no matter where you look in the history of digital marketing, this has come with a big asterisk. Long ago in the pre-Google days, online advertising mostly consisted of banner ads. With quaint names like “skyscraper” and “eye blaster,” they were […]
Advertising and marketing – they’re related but distinct. When you choose online advertising, you’re investing a certain amount of money on the probability of getting “overnight” traffic. Getting the traffic doesn’t guarantee it will convert into sales, but if you’ve got lots of data on your audience, you can calculate the return on investment from […]
Website and marketing by New York Ave | Careers | Privacy Policy | © Share and enjoy, don’t copy.
Offices DeLand, Orlando, and Tampa
Monday thru Friday
9am – 5pm EST
1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.
