Category: Digital Marketing

Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook’s Metaverse?

Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook’s Metaverse? Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook's Metaverse?

Social media marketing is inseparable from Facebook – the company that not only created the template for social media but demonstrated what a powerful data collection tool it can be. Of all the platforms that have come around, none offer the same level of penetrating insight into their end-users. That creates opportunities for advertisers large […]

Medical Practices: The Dos and Don’ts of Building Brand Loyalty Through Marketing

Medical Practices: The Dos and Don’ts of Building Brand Loyalty Through Marketing Medical Practices: The Dos and Don'ts of Building Brand Loyalty Through Marketing

When it comes to brand loyalty, medical practice marketing has always faced a few challenges. Patients may want to stick with you, but it is not always a free choice – whether they have access to your services is largely dictated by insurance. With that in mind, you have an even taller order than businesses […]

Agency vs Freelancer vs Employee: Comparing Options While Thinking About Your Marketing Strategy

Agency vs Freelancer vs Employee: Comparing Options While Thinking About Your Marketing Strategy Agency vs Freelancer vs Employee: Comparing Options While Thinking About Your Marketing Strategy

Without marketing, you’re invisible. So, how can you make it happen? Many Central Florida companies start out as one-person enterprises. The owner does it all. This may work for a while – it’s better suited for some industries than others – but it is a recipe for burnout. Sooner or later, your neck is going […]

How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising

How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising

Apple, Facebook, and Google created the modern digital advertising infrastructure. Now, in many ways, they are destroying it. The promise of digital advertising is simple and alluring: Companies of any size have the opportunity to get their message in front of consumers. Because each ad is tied to a specific digital property, brands that provide […]

Social Media Marketing Is Changing. Here’s How to Keep it Going Strong

Social Media Marketing Is Changing. Here’s How to Keep it Going Strong Social Media Marketing Is Changing. Here’s How to Keep it Going Strong

With fresh scandals rocking the social media world, revelations from inside Facebook are casting a harsh light on social media. For the first time since Facebook debuted in 2004, the long-term effects of social media on health and society are being widely questioned. This comes at the same time organic reach is declining on Facebook, […]

Top 5 Marketing Ideas For Independently Owned Orthodontist Offices

Top 5 Marketing Ideas For Independently Owned Orthodontist Offices Top 5 Marketing Ideas For Independently Owned Orthodontist Offices

Like other businesses, orthodontists need to maintain a rapport with customers to keep income stable. This is especially crucial when it comes to orthodontic work, as each patient only has a certain amount of treatments they need to maintain their smile. In other words, you need to be sure you are building a sterling reputation […]

Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed

Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed

2021 brought unprecedented changes to every part of society and the economy. Over the year, many business owners have been focused on the simple challenge of staying afloat, all while minimizing disease risk for their team. It’s hard to look at the big picture when the daily reality is so challenging. But now, as a […]

The Biggest Website Design Trends Hitting the Scene in 2022

The Biggest Website Design Trends Hitting the Scene in 2022 The Biggest Website Design Trends Hitting the Scene in 2022

From the outside, it might seem website design hasn’t changed much lately. But new trends are starting to percolate. Designers across the United States are adjusting practices to fit new consumer preferences sparked by more time spent indoors and online. When it comes to modern website design, usability is the central thing to think about. […]

Stop Chasing Leads! Turn Your Focus to Marketing-based Customer Retention Strategy For Healthy, Sustainable Growth

Stop Chasing Leads! Turn Your Focus to Marketing-based Customer Retention Strategy For Healthy, Sustainable Growth Stop Chasing Leads! Turn Your Focus to Marketing-based Customer Retention Strategy For Healthy, Sustainable Growth

Businesses rarely take off like a rocket. Most aren’t built to do that. The concept of scalability means being able to meet the needs of your new customers as your brand’s reputation expands and you touch more people. Only a handful of businesses can scale without adding overhead, like people, equipment, and software. And all […]

Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy

Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy

“If you build it, they will come.” This quote is the single biggest misconception people have about marketing their business online. It’s impossible to know the exact number, but experts estimate there are about 1.7 billion websites on the internet. The total changes every day as more websites are launched and others disappear into the […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.