May 2024: What’s Happening In Digital Marketing
Digital marketing moves fast, and there’s something new going on every week. No matter if you’re a digital marketing producer yourself or a leader who wants to communicate more effectively with your marketing partners or team, it helps to know what’s going on out there. When something changes in digital marketing, it usually means companies […]
Reality Check: SEO Without Video Is Dead On Arrival
In 2024 business owners know they need search engine optimization, but there’s a key component of your marketing strategy you may be neglecting. Search engine optimization (SEO) is a set of approaches to organizing your website and improving performance so it is more useful both to people and to search engines. Over time, search engine optimization […]
April 2024: What’s Happening In Digital Marketing
Digital marketing is always changing, and it’s crucial to know what’s now and what’s next. Here are some of the latest digital marketing news headlines you’ll want to be mindful of: Google’s New Product Structured Data Type Structured data helps Google and other digital services categorize and interpret content on websites. This new data type […]
Protect Your Business by Making Sure Your Marketing Partner Is Properly Insured
Hiring a marketing partner? If you’re not careful, a marketing agency’s liability could turn into your own. Here’s what to look out for.
3 Questions to Ask Your Digital Marketing Agency in 2024
When you’re working with a digital marketing agency, communication is the key to success. It’s crucial you can get in touch with your digital marketing team through a dedicated project manager when you need them. Accessibility ensures that everyone stays on the same page. But it’s just as important to have regular meetings that set […]
13 Reasons You Should Outsource Your Digital Marketing This Year
Are you thinking about outsourcing your digital marketing? There’s never been a better time to begin. The benefits of marketing grow over time, turning into a competitive advantage that other market players can’t work around just by spending more money. The sooner you start, the sooner you’ll see a winning difference. If any of these […]
New Year, New You: Why Businesses Choose January to Start Marketing
For individuals and organizations alike, January is the perfect time to commit to creating real, positive change. On the personal level, it just makes sense. Let’s admit it: No one ever gets much done in that gray area between Christmas and the first of January. When the new year finally dawns, you’re ready to tackle […]
Manufacturing Company? It’s Probably Time For a Website Refresh
“Everybody knows who we are. Why would we need a website?” It’s almost impossible to imagine a leader in any modern industry saying this. But up until recently, that’s exactly how many manufacturing executives felt. We don’t blame them. Manufacturing has long been in a unique position. With a phalanx of inside salespeople and a […]
Why Marketing Is No Longer A One-Time Investment
There’s no “one size fits all” solution for success, but one thing is for sure. Most of the best things about your business require commitment. Years ago, it was possible to drive immediate traffic to a website using online advertising. The landscape has shifted. Advertisers who never make any sales through platforms like Google and […]
