Business is a team sport. Sure, many great companies started when a lone entrepreneur had an amazing idea. And sure, startup culture idolizes wearing many hats. But when it’s time for that initial vision to mature into a sustainable business, it’s crucial to have the right people in the right roles.

Savvy business owners understand that if you have more than three priorities, you have none. Most of the best leaders specialize. They guard their time to make sure they’re centered inside of their zone of genius as much as possible. That’s how they ensure they’re making the most impact.

That starts by understanding how to delegate work – including important work that you once did yourself – to others. The longer a leader takes to internalize this lesson, the more challenging it becomes to bring the brand to the next level. That’s especially true when it comes to digital marketing.

It’s Easy to Find the Right Team for Your Digital Marketing – If You Know How

Within most functions, spinning up a department is a laborious process.

It usually starts by recruiting an executive leader. That can easily take a year or more.

Then that person needs to step in and build the rest of the team. And even the most experienced senior leader will need some time to grow accustomed to your organization and vision. From the day you start making those first hires, it can take three to five years for your department to take shape.

The opportunity costs are tremendous.

Finding the right people is worth the effort because it’s the fastest way to scale a business. You need people who are better, smarter, and more capable than you in all the right ways – whose personal zone of genius is different from yours. The question is simple: Can you put in the needed effort while minimizing the time?

When it comes to digital marketing, the answer is yes.

If you want to work ON the business, not IN the business, the first step is to find the right digital marketing agency. An experienced, full-service digital marketing agency brings you a full roster of marketing experts.

From the day you sign an agreement with a good marketing agency, you get the combination of vision and execution necessary to develop your marketing strategy, execute on day-to-day delivery, and use data for refining your efforts. It’s a turnkey solution for a mature marketing function with a proven track record.

Your Fully Managed Digital Marketing Solution Is an Investment

When you retain a digital marketing agency, you get specialists in areas like social media, social media, and email marketing, of course. But you also get much more than that. A true digital marketing agency delivers the “done-for-you” experience that brings together the right talent, tools, and leadership.

By understanding your desired future state and integrating it into your workflows, your digital marketing partner becomes a seamless extension of your organization. That investment leads not only to practical, measurable results but also to knowledge capital about your customers – wisdom that makes a winning difference.

At the same time, you win back hundreds or even thousands of hours a year of your own irreplaceable time, hours you won’t need to spend painstakingly crafting a new department piece by piece. You avoid all of the massive costs and overhead involved with finding, hiring, and training employees, too.

As a result, selecting a digital marketing partner puts you on track for success long before you see your first penny of “marketing ROI.” You’ll already recoup the equivalent of tens or hundreds of thousands of dollars simply by valuing your time at a premium – and you’ll keep equivalent costs off your balance sheet.

Get Your New Marketing Department This Week, Not in Three Years

Developing, launching, and executing on a marketing strategy aligned with your goals takes time. Marketing ROI may take three months or even six months to appear. Like any good investment, you still need the patience and fortitude to wait for it to compound. But a marketing agency is still a worthwhile investment from day one.

Your immediate savings in time and money will be followed by a more robust business with deeper customer relationships, broader brand awareness, and more repeat business. The question isn’t “if” you should hire a digital marketing agency, but which marketing agency to choose.

If you want to pivot from organic growth to marketing-driven growth, New York Ave can get you there. Contact us today to find out more or begin.